Every business that is building its online presence starts with a great website. However, that’s not enough. If your website is not optimized, the users won’t be able to find it. And if they don’t find it, your business won’t be able to achieve its full potential and success. Exactly for these reasons, we need to employ SEO strategies to make our website visible to users. Easy access and reachability will in turn result in higher revenue, which is every business owner’s goal. Proper SEO strategies help your website organically rank in the top Google search pages. This is essential as businesses that rank at the top of search pages, also rank as more successful.

In order to learn how to effectively apply SEO in your inbound marketing strategy, you need to make your website user-friendly. What follows is quality content to fill the website, along with the right keywords. Moreover, one of the best SEO strategies for a small or any business, as a matter of fact, includes building links to your website. In order for you to check what works, you should measure the result and be patient as well as persistent. Success doesn’t come overnight.

1. Make your website user-friendly

One of the best SEO strategies for a small business is making your website user-friendly. This is a crucial step, which must be approached seriously. Your website is more likely to attract more traffic if it has a clean, easy-to-navigate page. From the moment customers enter your website, they should visually see where everything is. The headings should be present, clearly defining each section and subsection. Having proper headings help your website rank higher in search engines. Furthermore, your website speed should be appropriate – users dislike a slow and sluggish website. Lastly, make sure your website is optimized for mobile phones as many people nowadays use phones to search for things.

2. Create quality content

Creating quality content is the next essential component of a good SEO strategy. Why is it important? Well, the aim of search engines is to provide users with answers. So, if your website offers relevant content, using written articles, photos, infographics and video, the search engine is more likely to recognize your website as apt. Such content increases more traffic to your website, which in turn potentially results in more revenue. For instance, if your website reflects your wholesale boho dresses retail business, you should post relevant and amusing content. This content can be about how to style these dresses, supported by imagery. People appreciate this kind of content as it helps them imagine themselves wearing those dresses. So, content is in the case like a boost for shopping.

3. Use the right keywords

Keywords are the essence of every search. When considering appropriate keywords, you should think about what words your client is most likely to type into the search engine. Start with making a list of 20 to 50 relevant keywords and then you can use Google AdWords. It helps you distinguish the words that are most commonly used in searches. You can also use some additional tools to help you find more keywords that you perhaps hadn’t thought of. When you find plausible keywords, you can then use them on your website pages to rank higher.

4. Build links to your site

Another important SEO strategy is building links to your website. The more different, high-quality websites link to your website, the higher your ranking in search engines. Write guest posts on other websites in relevant niches, try link exchange. One link from a high-quality prestigious website is worth more to you than several links from obscure websites. 

5. Measure results

In order for you to be able to track your business’s success, you need to measure the SEO results. These findings help you modify your strategies. There are plenty of free and low-cost toolbars that can provide you with information on your website’s performance and visitors. They also give you information about how they found you, their geo-location as well how much time they spent on your website. You need to learn how to analyze data so you could optimize your website correctly. 

6. Be patient and persistent

Success stemming from appropriate SEO strategies doesn’t come overnight. You need to be patient and persistent. People often give up after not seeing desired results in a short time. And this is the crucial period to persevere. You should always monitor the results. However, you should also have realistic expectations. And another thing, SEO is constantly changing, so make sure that you are always up to date. That means that works today might not work tomorrow – not literally, of course.

An SEO strategy is an important aspect of every successful business. It helps push your business further into the world, making people recognize your potential.