Several on-page SEO factors are responsible for the success of your website. The process of on-page optimization refers to optimising the website for the search engines as well as the users. You must follow SEO best practices to align with Google algorithms and rank your website on the search engine page results (SERPs). SEO best practices refer to the set of factors and guidelines that can help in improving the website’s ranking on Google and other search engines.
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Notably, on-page SEO is capable of attracting potential visitors and customers to your website. The on-page SEO is up to you. Moreover, you can use SEO Checker tools to analyse your website and find the loopholes, optimising it further for a higher ranking on the search results.
In this article, we are going to discuss in detail the best practices in on-page SEO that you can follow to rank your website higher on the search engines. So let’s get started.
On-Page SEO: What You Need To Know?
On-page SEO is the process of optimising your website for different front-end and back-end components on your website including content, keywords, links, and so on. Optimising for these factors will help your website gain more traffic which ultimately helps with the ranking.
The search engines use the content, keywords and other on-page elements to analyse the web pages and rank them on the SERPs. And if the page matches the search intent of the user Google shows it on the search results.
However, Google is constantly updating its algorithm, but it continues to prioritise the user experience. So your on-page SEO efforts should contribute to serving the search intent of the users and providing a good user experience.
Now, let’s talk about how you can optimise on-page SEO and follow the best practices to obtain a higher ranking.
Best Practices for On-Page SEO
- Do A Proper Keyword Research
The first and foremost important thing in on-page SEO is comprehensive keyword research. In fact, keyword research is a crucial step in on-page optimisation. You need to carry out keyword research on topics as well as your competitors. While doing the keyword research consider the topics you will be covering Once you have the list of keywords you want to target, it is time to create content.
- Match your Content with the Search Intent
Search intent refers to what users are most likely to search for. So understanding and matching the search intent of the user is very important. Typically, all the pages that rank on the first page of Google pass the search intent of the users. Focus on long-tail keywords as they are more likely to be searched by the users.
- Interlinking Content with Anchor Text
Internal links are the links that come from one page of the website to another page of the same website. Internal links are a very important factor in on-page SEO as they help users and search engine bots understand the other pages of a website. It helps the users and bots to navigate from one page of the website to another. And let the search engines know which pages are important for a specific keyword.
- Readable Content
It is very important to add content on your website that passes the readability tests. You can use SEO checker tools for readability analysis. This is not a huge on-page SEO factor but it does help with user experience which matters the most to the search engines. You should use bold tags, heading tags, and bullet points to distinguish the content. These tags help in highlighting the content and separating it into sections.
- Add Image Tags and Filenames
An alt tag refers to the name of the image. Therefore it is important to add appropriate alt tags to all the images used on a website. They are also important for accessibility, because if a user is using a screen reader to access the website then they can use the alt tags. The best practice for on-page SEO here is to add the keyword in the image name where it is organically possible. But do not over-optimise it. Also, make sure the image filenames are SEO-friendly. Image search is also wi so it is important to optimise the images for traffic.
Conclusion
On-page SEO is a vast topic and we have covered some of the best practices in on-page SEO that you can follow to rank your website. Having said that, technical SEO is an ongoing process and should keep practising it without fail. Remember you will not see the results overnight, but it is an ongoing process that requires constant effort and time.
At the end of the day, your goal should be to provide a good user experience. So the users can find the best possible results and valuable information, making sure the website obtains a higher ranking on the SERPs. Start with what you can manage, and examine your website carefully for loopholes. You can also take the help of SEO tools to evaluate your website and optimise based on the results.