Animated GIF banner ads are an effective and engaging way to promote your business, event, or cause online. These dynamic banners feature movement and animation, which can help to grab the attention of your audience and improve the overall effectiveness of your advertising efforts.

But what exactly are the benefits of using animated GIF banner ads, and how can you create them online?

Christmas-themed banner ad template from BannerBoo 

Benefits of animated GIF banner ads 

Increased engagement and interest

Unlike static banners, which can often be overlooked or ignored, animated GIF banners are more likely to catch the eye of your audience and hold their attention for longer. This can help to improve the chances that your message will be seen and remembered by potential customers or supporters.

Added personality and fun

By incorporating animation and movement, you can create banner ads that are more engaging and entertaining, which can help to make your brand or message more appealing and memorable.

Improved visibility

Animated GIF banners can help to stand out from the crowd on busy websites or social media platforms, where there may be a lot of competing content. The movement and animation of these banners can help to draw the eye and make them more noticeable than static banners.

Greater flexibility and versatility

Animated GIF banners can be customized and tailored to suit your specific needs and goals. You can incorporate a range of different elements, such as text, images, and videos, to create banners that are unique and effective.

Ease of creation

With the right tools and platforms, creating animated GIF banner ads can be simple and accessible, even for those without extensive design experience or technical skills. Online banner-making services and GIF-making tools offer user-friendly interfaces and a range of options and features to help you create professional-looking banners quickly and easily.

How to create animated GIF banner ads online?

So how can you create animated GIF banner ads online? One option is to use a specialized GIF online banner-making service, such as BannerBoo, which offers a user-friendly platform for designing and animating banners. With this type of service, you can easily create professional-looking banners using a range of tools and options, such as different fonts, colors, and images. You can also add animation and movement to your banners using simple, intuitive controls.

Another option is to use a dedicated GIF-making tool, such as GIPHY, which allows you to create animated GIFs from your own images and videos. With this type of tool, you can easily create dynamic, eye-catching banners that incorporate your own unique content.

The interface of the BannerBoo Banner Maker

6 steps for creating animated GIF banner ads online

1. Choose an online banner-making service or GIF-making tool that offers the features and options you need to create your banner. Some options include BannerBoo, GIPHY, and Adobe Spark.
2. Select the size and dimensions for your banner, based on the requirements of the platform or website where it will be displayed.
3. Use the tools and options provided by the platform to create your banner design, including adding text, images, and other elements.
4. Add animation and movement to your banner using the controls provided by the platform. This may involve selecting specific frames or elements to animate, setting the timing and duration of the animation, and previewing your banner to ensure that it looks the way you want.
5. Save and download your banner, or share it directly to the platform or website where it will be displayed.
6. Test your banner to ensure that it displays and functions properly, and make any necessary adjustments.

Are animated GIF banner ads good for WordPress websites?

Animated GIF banner ads are a popular choice for WordPress-based websites. These ads are eye-catching and can effectively grab the attention of website visitors. But are they really good for WordPress sites?

One of the main advantages of using animated GIF banner ads on WordPress websites is that they are easy to create and implement. Because WordPress is a user-friendly platform, even those with minimal design experience can create and add animated GIF banner ads to their website.

Another advantage of using animated GIF banner ads on WordPress sites is that they can help to increase engagement and interaction with website visitors. The eye-catching animations and movements of these ads can capture the attention of visitors and encourage them to click on the ad, which can increase traffic to the advertised website or product.

However, there are also some drawbacks to using animated GIF banner ads on WordPress-based sites. One of the main drawbacks is that these ads can slow down the loading time of a website. Because animated GIFs are larger in size than static images, they can take longer to load, which can be frustrating for website visitors and potentially lead to a higher bounce rate.

In addition, animated GIF banner ads can also be distracting to website visitors. The constant movement and animation of these ads can be disruptive to the user experience and can potentially take away from the main content of a website.

Overall, whether or not animated GIF banner ads are good for WordPress sites depends on the specific needs and goals of the website. If used wisely and in moderation, animated GIF banner ads can be a useful tool for increasing engagement and driving traffic. However, if used excessively or in a way that negatively impacts the user experience, they can be detrimental to the success of a site.

Conclusion

Overall, using animated GIF banner ads can provide a range of benefits for your online advertising efforts. By incorporating movement and animation, you can create more engaging and effective banners that are more likely to grab the attention of your audience. Whether you use a specialized banner-making service or a dedicated GIF-making tool, creating animated GIF banners online is a simple and accessible way to improve the impact of your advertisements.