Blogs are a great way to inform your audience about your product or your brand. When people come across your business for the first time, they might not even know who you are, what you do, or what your products are for. Posting informational content on your products and services can help people understand why they need to buy them.

Some people might think they don’t need your product, and it’s either because they don’t know what they’re used for and how they can benefit buyers. Educating your audience about your products is a subtle way of attracting them to your business.

That said, one blog post isn’t enough to boost sales. Each individual blog post should be well-written and optimized. Then, you need to build a content marketing strategy that expands your reach in different online channels.

Let’s start by writing a good blog post with these few writing tips:

1. Write For Your Audience

Blogging for your business is different from keeping a personal journal. You’re not just blogging to log your progress—you’re writing for a possible client who wants to know about your products, business, or niche.

In other words, you need to prioritize your audience first. Here’s a list of things to think about while drafting, researching, and writing your blog:

• Assume your audience are non-experts. They’re looking for information about your business because they need to know more. Thus, always assume they are non-experts and introduce complex concepts and practices without using too niche or technical language.
  • Remember, you’re the expert here, and people will rely on you to inform them about your business.
• Offer them something new. Whether it’s a new idea or a new angle on a popular business or niche topic, having something unique to show your clients makes you stand out from other competitors.
• Write for people, not search engines. While optimizing for Google can boost your ranking and site traffic, delivering valuable content is what keeps people on your website.

2. Write Digestible Content

Your readers won’t care about your writing prowess. They don’t want to see how well you write metaphors. They’re reading your blog because they have a problem and want it solved. Additionally, they’re there to get what they need as soon as possible.

That said, avoid specialized terms, explain niche and complicated concepts, and always add context to whatever you’re talking about in your blog. The harder it is to read, the longer it takes for them to understand the information.

That said, don’t just drop acronyms like “ROI” in the middle of a paragraph without spelling it out or explaining it briefly. As mentioned in the previous tip, don’t assume your audience are experts, so explain complicated niche language.

However, if it just takes one sentence to explain something, then don’t expand it into an entire paragraph. Anything easy to digest on its own shouldn’t be surrounded by rambling sentences.

Remember these tips when you’re writing and editing:

• Use simpler words that can be understood by the majority of your target audience.
• Spell out or explain a niche concept or term before talking about it.
• Assume your readers are not experts.

If you want to write a powerful sentence, you must first consider the sentences around it. For example, using the same word in two different sentences is redundant or covering similar points in two separate sentences. Vary your terminology and eliminate redundant content to provide your readers a more engaging experience.

3. Use Visuals

Have you ever seen a high-ranking blog that never uses images on posts before? Have you ever seen a website that doesn’t feature any visuals at all?

Using images is helpful for various reasons, including:

• The article’s text is visually broken up with images.
• They can help illustrate the point you’re making.
• Instead of listing numbers, you can use graphs and charts to show data.

If nothing else, images add to your site’s overall aesthetic. Seeing blogs with featured images is more exciting than just a wall of texts and headlines.

Remember, blog writing doesn’t just involve the text. It is supported by the flow, organization of ideas, and presentation. Using visual aids could be a great way to support the text you’re writing.

4. Use CTAs

When you’re using blogs to market your business and generate leads, you’re not just looking for clicks. While traffic helps with your website’s stats, it doesn’t directly translate to new customers.

That said, if you want site visitors to become customers, you need them to take extra steps. These additional steps could be:

• Reading another one of your blogs
• Clicking on your landing pages
• Sending you questions and inquiries through email
• Subscribing to your newsletter
• Subscribing to your blog
• Answering a poll

That said, readers don’t always know which actions to take after reading your blog. Sometimes, reading information about your product isn’t enough to get them to buy it. Similarly, knowing you have an email list doesn’t mean that the first thing on readers’ minds is to subscribe to it. With that in mind, it’ll be great if you can urge them to take those actions.

A statement or phrase that encourages your readers to do a particular action is called a Call To Action (CTA). If you’ve ever read a blog about tips and informational guides, you might have seen them before. Here are some of the most commonly used variations of CTAs:

• Subscribe for more content!
• Hire a lawyer near you!
• Contact us for more inquiries.
• Set an appointment with our experts.
• Call now!

As you can see, CTAs don’t have to be long and drawn-out paragraphs. Think of them as small prompts throughout your blog that creates some urgency or highlight the benefits of converting.

However, remember not to overdo it. Don’t include a CTA after every paragraph or sentence. The goal of your blog is to attract people with your knowledge, information, and helpful instructions. If it starts to sound like a sales pitch, people will think you’re only writing to get clicks, not to genuinely help them.

Author’s Bio

JC Serrano is the founder of 1000Attorneys.com, one of the very few private enterprises certified to process lawyer referrals by the California State Bar. His marketing strategies have continuously evolved since 2005, incorporating ever-changing SEO strategies into lawyerleadmachine.com.