Everywhere you look, businesses are advertising. Most recently, Facebook has risen to prominence, and you’ll see statements like ‘your marketing strategy isn’t complete without Facebook advertising’. But are these statements true? Should you pay attention to Facebook Ads this year?
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While some will be reading this article because they haven’t tried Facebook ads before, others will question their approach after the introduction of iOS 14 earlier this year. Essentially, the App Tracking Transparency feature in iOS 14 made it harder to advertise on social media platforms due to a loss of conversion data.
Whether you’re the former or the latter, are Facebook paid ads worth the money?
The Statistics
When asking a question like this, one of the best ways of discovering an answer is to look at the numbers. According to Hubspot, Facebook topped the list of paid advertising platforms in terms of return on investment (ROI). That’s right – it’s the best platform if you want a positive ROI (who doesn’t?).
After this, CPC is among the lowest at around $1.85 and it’s possible to reach over two billion people on the platform. Most studies now have around seven in ten Americans on Facebook with over 35% of people choosing the platform to receive their news. Towards the end of 2020, over 5% of people aged over 65 had a Facebook account, and this percentage is growing each year.
With all this in mind, Facebook paid ads are still worth the money. Not only are more people tapping onto the app each day, but more people are using Facebook to discover new brands and products. Of all the advertising platforms, Facebook generates the best ROI, and the average conversion rate sits at around 10%.
The Explanation
If you aren’t persuaded by the numbers, let’s look at some reasons why Facebook advertising is so strong this year!
• Strong and Reliable Analytics
One reason you should choose Facebook Ads is that improvement is possible with robust analytics tools. Rather than creating an ad campaign and forgetting it for six months, you should allow analytics to lead the way. Over time, you’ll learn what works as well as what doesn’t. You keep what works, remove what doesn’t, and your ads will resonate with the target market more effectively.
• Automation
Often, people think that Facebook advertising comes with lots of effort, but this isn’t always the case. If you were reading the previous benefit with nerves, you don’t need to go through the optimization process alone. Nowadays, you’ll find optimization tools that utilize machine learning and artificial intelligence to keep an ad campaign on the right path.
The right tool will automatically optimize targeting, bidding, budgeting, and A/B testing on ad campaigns across Facebook and several other platforms. Therefore, campaign optimization isn’t the huge chore that it once was.
• Micro-Segmentation
If you’ve advertised on Facebook, you’ll also know about the micro-targeting options. These days, you can target people with an upcoming birthday, who work in a certain industry, and those who have had porridge for breakfast. Maybe a slight exaggeration on the last one, but you get the idea.
With deep targeting options comes micro-segmentation – rather than sending a generic ad campaign to a large audience, you’ll break them down into smaller audiences. Now, you’re sending an effective message to everybody.
Other Benefits:
- You can meet specific goals (whether you’re trying to boost sales, awareness, or website traffic)
- You find people looking for products of your nature
- You can retarget those who have already interacted with the brand
- You easily generate new leads (with little manual effort)
Yes, Facebook ads are worth the money!
Bonus tips and Information
If you are still confused about what you should do for your business. Feel free to contact our Phoenix SEO Expert team to know more about PPC (Social Media Marketing, Google Ads, Paid Ads), Search Engine Optimization.
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