E-Commerce involves the purchase and sales of goods and services in access to computer networks by individuals, government, businesses and other organisations. This can help facilitate improvement in operations, leading to significant cost savings as well as amplified competitiveness and efficiency through the reform of traditional business techniques. These are the main four types of e-commerce businesses: Business to Business (B2B), Business to Consumers (B2C), Consumer to Business (C2B) and Consumer to Consumer (C2C).  The first thing that comes to mind when one hears the term Entrepreneur is ‘business owner’. Entrepreneurs create wealth but sure takes a lot of time to get there. Here the the 5 levels of becoming an entrepreneur:

Level 1 is self-employment:  Each business that one runs is truly an education and a training for the next level. It explains one everything and every prospect of business

Level 2 is employer and manager: it’s a minor step, but it shows you how to employ, train and manage individuals who work for you.  This is an acute part to the next step.

Level 3 is becoming a business owner: it is not the same as level 1. A business owner has an enterprise that works for him without actually having to work in it.. Your business then lays down a critical part for the next level – the cash flow and capital. Cash flow and capital are both very important and needed in a business for it to run smoothly.

Level 4 is investor: It depends on the cash flow and capital of the enterprise in order to consent you to invest. At this level one learns about investing in business, real estate and stock market, and why balancing investments is significant.

Level 5 is the peak of being an entrepreneur: the main idea of being an entrepreneur is the creation of wealth. An entrepreneur makes use of other people’s money, ideas, talent and time to generate wealth. It takes the lessons and knowledge learned from each level before to become a master of level 5.

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Optimism, passion and positive thinking are important for an entrepreneur to build a successful business. To set-up an e-commerce business, entrepreneurs must put all this in 3 major areas that are: planning, developing a market strategy and understanding what the technology needs.

1. The Planning Process: it includes everything that an entrepreneur should know before commencing an e-commerce website. There must be a plan that is well thought of the several questions that an entrepreneur may ask oneself like; does the web make sense for the business ideas? What kinds of resources will the business need? Who is your target audience? How far can your business cast its nest? What will be the shipping charges? What will be the customer service policy?

Running a business as it is very challenging; on top of it managing it online could be tough, so you can hire web experts and professionals to help you out with it.

2. Developing the market strategy: it is finding how to get the word out about your business and attracting customers to your business. A good website is the one that is simple to use and has a good design. The graphic designs on the website homepage should catch the eyes of the customers and the internal pages should be very easy to navigate. The most important tip while custom ecommerce development and  a product online is to include a lot of photos. One can consider the following while creating a market strategy for online business. 1) Avoid over- selling and over-describing the offering that the website provides 2) offer complementary partnerships and products.

You should be able to attract customers online; there are a number of ways to opening up your site to new visitors like paid-search marketing, social media advertising, native advertising, display advertisement, e-mail marketing and many more

3. Understanding what the technology needs: they are the tools and tricks required to make everything happen. You now need to build a name and location for your site on cyberspace. The address of an online business in cyberspace is called its URL and can either end with  a .com (for commercial site) or with .org (for an organization). A small fee is required to register and claim for an URL. Another important thing to do is to convert online viewers into shoppers. Cash flow has the power to make and break any business, so it is important to make the payment methods very easy to use in order to lure more customers.

1. Big names are not unavoidably better: Many entrepreneurs moving towards the e-commerce area think they need a massive retail site to get behind their product to be up-and-coming. In some cases, using a ready-made platform to sell your idea might make sense but, there are always ways to build your own platform.

2. Differentiation: Customers love to find the newest and trendiest brand or product to introduce it to all their friends, so tell them the company info and  what your product offers is that best new thing. It is very vital to think out of the box.

3. Marketing: it is the key as it can make or break any and every e-commerce business and company info. Even if you have the finest idea and the unblemished variation message, no one will be able to buy your product if they don’t know it is real. Make sure that you know who your target customers are and where they are.

4.   Creativity: whichever field you are in you are bound to have competition with huge brands, so compete with them taking help of creativity. You can get your distinctive message visible to the right people to get your product off-the ground.

5. Search for a reliable supplier: you need the right type of supply chain for your business whether you create your own product or are looking for a dropship.

6.   Consider scalability: you must consider the future aspect of your business plan.

7. Create experience and an exceptional packaging: while customers look for a product, you should make your site worth their time. Also, your packaging tells a story that helps a business grow.

8.   Keep moving forward: of course working is hard, but if you keep trying, you are bound to gain success someday and sometime.

Conclusion

E-commerce is most definitely a great place for entrepreneurs to gain the push that their business requires. With a little amount of a capital and a mind-blowing idea, a business can flourish overnight. All an entrepreneur has to do is to research and eventually one must get there.

About The Author

Hermit Chawla is a MD at AIS Technolabs which is a Web/App design and Development Company, helping global businesses to grow by Global Clients. He loves to share his thoughts on Web & App Development, Clone App Development and Game Development.

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