Digital Agencies must ‘Tool-Up’ to Survive the Big Squeeze
The demise of many shallow-rooted digital agencies has already begun and looks set to become even more brutal for the… Read More
How GDPR Affects Google Rankings & SEO with Andrea Pernici
This cognitiveSEO Talks – On Search and Traffic episode brings to your attention a bunch of rare SEO tips and… Read More
The Main Reason Your Digital Marketing Campaign is Failing (And How to Fix It)
I recently spoke at the Digital Summit conference in Kansas City where I asked the audience, ‘How many of you… Read More
The future of digital marketing in a data-privacy world
Companies have long collected data on consumers to determine what people want and who their potential customers might be. But… Read More
The digital marketers who are helping artists grow their own music
The music industry is an ever-changing beast. As consumer behaviour changes and revenue streams shift, the industry adapts. Social media… Read More
Tips for A Successful Guest Blog Strategy
If you are reading this article, it is clear that you are a strategic thinker, especially when it comes to… Read More
Advertisers demand a clean up of ‘the digital swamp’
The digital ad industry has received stern warnings over recent months as many leading CMO's including Marc Pritchard, chief brand… Read More
From digital marketing to marketing in the digital world
We’ve all heard the marketing industry is evolving at a breakneck speed. I actually think its consumers that are doing… Read More
Eight Things That Matter from Gartner Digital Marketing Conference
At its recent Digital Marketing Conference, Gartner famously called the future of marketing “fast, frenetic, and fantastic” and we couldn’t… Read More
How to Use Content Marketing to Drive Leads
Content marketing is among the most cost-effective marketing strategies since it drives 3 times more leads than outbound marketing while… Read More