If there is one good thing that technology has done for businesses, it is opening up the world for an… Read More

Digital marketing is full of so many different terms that it can be hard to keep track. Despite the similar… Read More

We often use the terms “web analytics” and “digital marketing analytics” interchangeably. However, these two practices are not the same.… Read More

My inbox is a battlefield.  It’s where the chosen few companies/brands that I allow into my consciousness battle it out… Read More

If you are unaware of the vastly used strategy of today which is known as SEO or Search Engine Optimization… Read More

eCommerce marketing is taking over as the world continues to leverage technology to run the daily business operations. Putting up… Read More

In today's world, one of the best ways to increase your digital marketing effectiveness is by using a mobile-optimized website.… Read More

A brand is a perception of other people towards your business. According to Jeff Bezos, the founder of Amazon and… Read More

Every client I talk to who’s using Pay Per Click (PPC) as part of their online marketing mix voices some level of… Read More

Penji is an on-demand graphic design service that gives equal opportunities to startups and small businesses due to its affordable… Read More