The web designing industry is subject to ever-changing trends. However, 2022 may stand out in terms of web design trends for many reasons. The Covid-19 pandemic will indeed be a contributing factor. Still, there are a lot more reasons, such as mobile devices are becoming more powerful and privacy is the primary concern for many people. 

The technical capabilities have surpassed all the standards of the past, so there’s a lot of complexity that we have witnessed in web designing over the past couple of years. Evidently, web designers need to respond to all the changing dynamics, which is why 2022 is the year for websites that are focused on clarity, simplicity, privacy, and openness. Ultimately these sites will be the center of traction in the market.

As experts in the affordable website design industry, we think that 2022 will shape the future of web design. If you want to stay at the top of your game, you need to familiarize yourself with all the significant trends.

Web Designing Trends

Let’s have a look at some of the trends with the highest potential. 

It’s More About Sharing Than Telling

There has always been a significant emphasis on sharing rather than telling. So, isn’t it just a piece of timeless advice? Of course, it is, and inspiring people with your messages paves a way to draw an audience. However, the need for sharing rather than telling is multiplied even more in 2022. Now, it’s more about background videos and animations to engage your visitors while adding gentle motion to the page and decreasing bounce rate. They are beneficial when you need to illustrate complex concepts or processes in a simple yet artistic manner. Refined and straightforward illustrations can deliver ideas that even a thousand words cannot.

Such background visuals are a means of micro-interactions to give your page life and energy and separate it from mainstream pages. It’ll be subtle yet noticeable while adding a level of detail that the visitors won’t be able to point out, and that’s precisely what will help you stand out. Micro-interactions include animations triggered by a hovering cursor or by scrolling to a particular segment of the page. When visitors move the cursor to an area, and the color changes or animation appears, they will experience a pleasant surprise and keep them engaged. 

The Simpler, The Better

Are you familiar with the phrase “less is more”? This phrase perfectly sums up the web design trend expectations for 2022. The customer engagement strategy of creating roadblocks is not viable anymore if you want your website to grow. Now, you need to use fewer words, vivid imagery, a clear call to action, and calming colors. In 2022, web design expectations are more towards lighter-weight experiences to captivate the viewers to explore deeper. Putting everything up-front on one page is not a good idea anymore. The simplified messages will automatically implore the viewers to want to dig deeper rather than feel like they have been overloaded with information. 

Not long ago, web designs were expected to have tightly-designed and condensed spaces, but that trend is going down. In 2022, designs will incorporate more slots with a gentle motion. Now, you need to convey information in a subtle way without making it condensed and overwhelming for the viewer. Web designs are likely to be more uncomplicated and lightweight, thereby engaging the lead and reducing bounce rate. This design will be mobile-friendly as well and much more successful. 

Attention to Safety 

With time, people are more and more concerned about safety and privacy issues. People are overwhelmed and have no idea how to engage with the new world of technology. Hence, design trends are evolving to make people feel safe and ready to engage. Websites should be designed in a way to give people space and make them feel comfortable. You might believe that these pointers are exaggerated. Still, a deeper look into human psychology will help you realize how much of a difference can a web design make. 

Therefore, your designs should be spacious, inviting, and accommodating. In that way, they will speak to your viewers’ sense of safety and security. Visiting your page will be a source of joy for them instead of them being uninviting and cold. 

Room for Accessibility 

Accessibility is an integral element of web design. Accessibility must be integrated design processes from the beginning. It must ensure that content and technical needs are aligned from the beginning. Accessibility should have an equal footing with design, security, and content strategy. In this way, you will ensure delivering your message to everyone. 

With time, more and more websites integrate font and theme customizations because they realize their importance. Supporting systems features like the dark mode and accessibility features like contrast adjustment or font scaling are more implemented than before. These features show that the website cares about their visitor’s experience and have room for accessibility. It delivers a message that you care about the user’s needs and are willing to help them accommodate. Websites offering customization stand out in their customers’ minds, so visitors are bound to notice if your website gives the viewers some choices.

When planning a design with web accessibility in mind, you should first use ADA compliance for the Website.

Conclusion 

That being said, web designs are undoubtedly undergoing a dynamic shift. If you want your website to stand out from its competitors, you need to ensure that you are at the top of the game. Following these trends will help you stay one step ahead and give your visitors something to remember. So, don’t hold back and design your website in a way that meets the trend expectations of 2022!

Author Bio:

Sophie Handrix was born in New York & has a vast experience in the designing industry. She is working at Adravity. She had an enormous achievement after making her first website.