Data in a business can help in understanding the audience. It also shows you the preference of your customers on social media applications. With social media platforms, including Instagram, one can leverage the analytics and Instagram algorithm to scrutinize the data. 

Apart from the marketing efforts that your business puts up, social media effort can go a long way as it comprises a large target audience. Measuring the impact using such channels helps determine what you need to do differently to gain a different audience or experiment with a new content format. In light of this, the Instagram insights feature provides business accounts with top-notch features. 

The Concept of Instagram Insights 

The Instagram insights feature is available to the business account holders. This feature enables you to see the analytics concerning your profile, including your posts and stories. With such data on the table, one can quickly identify the likes of the target audience and how you can engage with them to improve your overall Instagram strategy.

The Recent Highlights

You will see the current highlights page to get essential information regarding the people you engage with. You can check out how many followers you lost or gained in the past few days. Apart from that, you can check out other specific details about your posts and the profile.

Check Out the Reach

By clicking on the accounts reached section, you can measure the number of unique users that have seen your posts. This category offers insights for many subtypes, such as:

• Impressions reflect the number of times viewers saw your posts.
• You can measure the primary account activity, including the website taps and profile visits.
• You can check the top posts that possess the highest engagement and reach.
• Also, you can evaluate the Instagram stories for the most increased reach.
• Similarly, if you have any IGTV videos, it will show the videos’ amount of engagement.  

Such insights help in understanding the fundamentals. With reasonable speculation, you can use these essential insights to mend your Instagram strategy to gain more followers’ engagement.

Tracking Followers 

Profile visits portray the number of times that followers viewed profile. Such a step enables you to track the followers correctly. If you think there is less conversion ratio, it is a sign that you need to work on your Instagram SEO. Such strategies help you in understanding your followers and planning your posts.

Determine the Website Clicks

Website taps show the number of times the customers have clicked on the link included in your business profile. 

Track Content Interactions

Content interactions bring up a page that reflects on how the content is performing concerning the engagement factor. It breaks down the metrics by the content type, which offers a better evaluation and analysis method.

Another aspect of content interactions is the evaluation of likes and comments. Likes always speak for themselves when evaluating a post. If your post does not have many likes, viewers are not going to take the content seriously. If you are increasing your fan following, consider third-party websites, who can help you gain likes. Moreover, saves highlights let you know the number of users who saved your posts for future references. Such strategies help in increasing the target audience for your brand.

Learning the actions, one can take on your post

When a viewer views your post, they can take several actions on your posts. With the analytical tool in insights feature, you can check the number of steps users took on your profile or post. Such activities include clicking on your website link, following you, or even reporting your page.

The Discover Feature

You can use the discover feature to check where the posts showed up in the feeds. It also gives you how many accounts were not following you before they saw the post. It constitutes metrics on impressions, showing you the number of times someone discovered your post. Several sources for discovery include a location tag, home feed, hashtag, and so on. This feature also provides information on the post’s reach, reflecting the number of unique accounts seeing your content.

Story Insights

Instagram stories are a great way to increase engagement. If someone replays your story, shares it, or comments on it, the algorithm will show your posts in his feed in the consequent times. Moreover, stories include votes on a poll, suggestions, comments, and so on. The increase in the story updates will make your account stand out in the crowd.

With the insights feature, you can also view insights based on brief stories. The content you share will enable you to understand the older stories’ metrics and the current ones. Keep in mind that you can get such insights for each piece of content you post. All one has to do is add multiple images or videos to your story. Since the algorithm counts every visual content piece as a single photo or video, you can view the individual content pieces’ insights. 

Below are few features that one can evaluate about the stories on Instagram:

• Taps forward reflect the number of times a user taps your story content to skip to the next media piece.
• Taps back insight portrays the number of times the follower taps your story picture or video to go backward to the previous media.
• Replies insight shows the number of times a user send you messages through the direct message box on the story. 
• Swipe aways give out the number of times the users swipe to skip to the next user’s story. However, one should not mistake swipe aways to tap forwards, reflecting cutting to your content’s next piece.
• Exits show the amount of time a user leaves the stories section to return to the home feed.

With Instagram Insights, you can analyze the information and determine what works for your audience. With proper scrutiny, you can create content that gets high levels of engagement.

Author bio

Walter Moore is a writer and notable management and digital marketing expert. He is an experienced digital marketer who has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance