Blockchain and cryptocurrency mobile apps are booming in popularity, and they are here to stay. Mobile app explainer videos are great for helping you increase conversions on mobile apps that deal with cryptocurrency or blockchain. As we mentioned in one of our other articles, crypto explainer videos are effective in promoting new tools and platforms to a broader audience. Explainer videos can help you promote your app quickly and easily, but they’re also an amazing way to engage your audience and prove that your app delivers what it promises. If you need more convincing, here’s why you should consider explainer videos for your next mobile app:
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Engage your audience
Explainer videos are an excellent way to engage your audience by explaining what your product or service is, how it works and why it’s useful. They’re also great for explaining the company behind the app and its brand identity.
This kind of video can be used as a standalone asset or embedded within other content, such as blog posts or presentations. It’s important that you get started on this early on in development so that your explainer video is ready when you launch.
Prove that your app delivers what it promises
When it comes to selling your app, proof is the best way to go. A user will trust your claims much more if they see evidence of their validity. This can be accomplished in a number of ways:
- Show how your app works from start to finish by providing an overview video that walks potential users through a typical journey.
- Show how users benefit from using your product, explaining what time and money savings are possible for them.
- Show how users benefit from using your product (and maybe even save some money), which shows them exactly what kinds of value you bring to the table as well as any additional benefits that might appeal directly to them based on their specific needs or interests.
Simplify the complex with a clear message
Enter the explainer video. This is a short, 2-5 minute video that explains your product or service in simple terms. With an explainer video, you can showcase all of the benefits of your platform and why users will want to use it. You can even show how easy it is for users to use your app and make it look like magic!
Explainer videos are also a great way to explain complex technology in simple terms without having to go into detail about every single feature within the app itself. This helps potential users understand what they can do with this new technology without getting bogged down by technical jargon or issues that might be unfamiliar to them (I’m looking at you cryptocurrency enthusiasts!).
In addition, an explainer video gives you plenty of space and time (and budget!) over other methods like print ads or direct mailings because these types of advertisements typically cost much more than an animated GIF on Instagram or Facebook plus some text explaining how awesome crypto-based apps are going be for everyone who downloads them today!
Provide transparency and security for your P2P users in a quick and entertaining way
Explainer videos are a great way to show how your app works, and we think they’re an excellent way to promote cryptocurrency and blockchain applications, too. This year, more than 500 million people worldwide will watch explainer videos on YouTube. If you want your audience to have a clear understanding of how your product or service works, an explainer video is the best way to achieve that goal.
Explainer videos are an effective tool for introducing new technology and explaining complex topics in an entertaining way. You can use them as a marketing tool for ICOs or token sales as well as for apps related with cryptocurrencies and blockchain technologies. Explainers can be used by developers building decentralized apps (DApps) or integrating their products into the blockchain ecosystem because these videos give potential users insight into what it’s like before downloading an app from the App Store or Google Play store.
Offer an easy to understand breakdown of how your technology works
To make your product or service accessible to a wide audience, consider the following:
- Use simple language. Rather than trying to impress people with big words, explain the technology in plain English. This will help you connect with those who don’t have a background in the industry.
- Use visuals to help explain the technology. Graphics and other images can be used alongside text, video or animation to help convey complex concepts and ideas more easily than words alone can do.
- Consider using voiceover narration on your content marketing campaign to make it easier for users without previous knowledge of blockchain technology to understand how it works (and why they should care).
Explainer videos are great at helping you increase conversions on mobile apps that deal with cryptocurrency or blockchain
Explainer videos are great at helping you increase conversions on mobile apps that deal with cryptocurrency or blockchain. The reason for this is simple: you’re dealing with a complex topic and therefore, your audience needs to be educated before they are ready to take action. Explainer videos can help you explain what your app does in a clear, concise manner.
When people have an understanding of the benefits your app provides them, their interest will naturally increase and they will be more likely to download it from the app store or purchase it from the Google Play Store. This will also result in an increase in downloads and users which means more revenue for both yourself and the app stores that sell your product!
Conclusion
We’ve seen how explainer videos can help to promote your mobile application by making it more appealing, transparent and secure. If you want more tips on how to promote your blockchain application, check out our blog post on the topic here.