It seems like everyone from pop stars to presidents has mastered the power of social media marketing. People post, like, share, tweet, ping, poke, create videos—anything yielding innovation. Social media has entered a stratosphere of global recognition that goes far beyond a “buzz word.” Entrepreneurs worth their salt know that social media marketing is critical to success. But it isn’t about just scoring new likes and followers. Popularity alone won’t drive your business. Only conversions can do that.

Social media has grown faster than the internet, according to social media marketing icon Neil Patel . Where access to the web has shot up to 1 billion users in a decade, Facebook alone tallies about 2 billion users. It’s by far the most effective and efficient way to turn a site visitor into a paying client. So, what’s been stoppin’ ya? You can access the dominance of digital marketing and fully take advantage of that global reach by:

• Listening to your audience.
• Sharing your message and encouraging others as well.
• Increasing your reach with multi-channel social marketing.
• Automating as much of the process as possible.
• Using progressive analytics to make engagement predictions.

Stellar social media marketing doesn’t exist without content. It’s the type of stuff that gets shared and re-shared like it’s going out of style. Each time, your audience widens and subsequently, the scope of your reach. Once your site is locked and loaded with Promo videos , blog posts, and engagement, you’re ready.

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