There are various different tactics to enhance the online visibility of your business. You can utilise social media, posting daily updates via the likes of Twitter and Facebook. There’s the option of uploading video content on YouTube. You may even decide to implement PPC ads as part of your marketing strategy. 

Another method is to run a blog on your website. 

By creating regular blog content, you can benefit in numerous ways. Not only can it enhance your search engine optimisation (SEO) efforts, but you can also position yourself as an authority within your industry.  

Yet these benefits cannot be enjoyed to a significant degree without a strong strategy in place. Here’s a quick guide to running an effective blog for your business.

First, have the right platform

If you’re going to be blogging, you require a platform that makes this as easy as possible. In that regard, WordPress is arguably your best bet. The platform is simple to use and built for blogging. Plus if you ever do get stuck using it, there are endless WordPress-related guides available.  

If your website isn’t already built with WordPress, trying to implement is difficult. This is where a web design company can help. For instance, Cude Design is a premier design company that specialises in Supporting WordPress. With assistance from a WordPress expert, you can get up and running in no time – and not compromise your current site build. 

Pick the right topics 

Once you have the platform, it’s all about populating it with blog posts. Yet you have to avoid simply putting content up for the sake of it. You need to select the right topics, the ones that are going to entice people to your site. 

It’s not just users you have to entice, either. It’s essential you also appeal to search engines. As a starting point, you need to research the right keywords and naturally incorporate them within your content. 

Make it easy to read

If you’re producing large blog posts that top 1,000 words or more, there’s always the issue of keeping users interested. Fortunately, there are numerous ways where you can avoid creating an unappealing wall of text. These include: 

• Visual content: Pictures and videos are a great – and easy – way to break up content. They can also instantly grab the attention of a reader, helping them to refocus on your blog post. 
• Subheadings: As seen in this very blog post, subheadings assist with splitting up content into easily digestible chunks. 
• Lists: People love bullet point lists. They can deliver ample information in a short, simple to read fashion.  
• Highlighted text: Spotlighting a particular portion of the text, such as an essential quote, can cause a reader to take notice and see how it relates to the rest of the post. 

Go in-depth

When producing blog posts, there are several reasons why you must go in-depth with rich, well-researched content. Firstly, this is the type of content people want to consume. They don’t want to be faced with lightweight posts or fluff pieces. Also, the likes of Google appreciate long-form content that delivers extensive information and can captivate readers.