Conversion rate optimization (CRO) is the process of increasing the number of people that take the desired action when visiting your website. To profit from your business, you need your website to turn visitors into subscribers who then become paying customers. If you are mindful of your CRO tactics, you can start to streamline your marketing and sales strategies and create a swifter path for consumers to buy. Here are eight tips to improve your CRO rates.

1. Optimize the User Experience

There are many ways to make the user experience the best it can be on your website. Avoid too many ads and pop-ups. Make sure your site is optimized for mobile function. Make the buying process as simple as possible and try not to limit the type of payment. Everyone from American Express credit card users to people who are limited to their digital wallet with Google or Apple Pay should be able to make a purchase on your website.

2. Blog Often

Blogs are a great way to get information out to your visitors and drive traffic to your website. If you are blogging often, between four and six times per week at a minimum, and using search engine optimizing tactics, such as keywords, you can expect an uptick in traffic. A thorough, well-written blog will give visitors crucial information in an interesting and narrative way. It also helps to build a relationship with your customers. 

3. Add Customer Reviews

Social proof is a proven way to increase CRO rates because it creates a sense of security. Customers want to know what other people have experienced when buying your products or services. Include testimonials from happy clients. Embed reviews and user-generated content in a visible place on the site. 

4. Use Live Chat

In the world of instant gratification, using live chat is a must on your website. Customers now expect to be able to get answers to their questions quickly without delay times. If you do not have the manpower to provide 24-hour live chat, invest in automated software, such as Chatbot. AI technology has advanced to new heights, and automated chatbots now have the ability to mimic and process human emotions and respond accordingly.

5. Target Your Visitors With Relevant Content

Use automated technology in your marketing strategy as well. Email marketing management software can collect and organize emails into target demographics. It can then use that information to help you create personalized email ad campaigns. You can even use this software to collect data on subscriptions, kickbacks and unsubscribes to help you figure out what is working in your email campaigns and what is not.

6. Make Your CTAs Compelling

Everyone can recognize a call to action, but you can make yours unique if you invest a little more time in writing copy. Any time you can make the CTA more fun and rewarding for visitors, you will get more clicks. Pay attention to which CTAs get the most clicks and copy the placement, copy and color of those.

7. Make It Personal With Storytelling

Storytelling can boost conversions by 30 percent. Allow your existing customers to tell their experiences. Don’t just limit their testimonials to one or two sentences. Encourage them to share their stories and include photos that you can post on your website. You can even offer incentives, such as discounts and gifts, to get people to send reviews. 

8. Avoid Distractions

Your ultimate goal is to get visitors to convert into customers, and too many distractions can get in the way. Avoid putting too much information on your website and don’t allow pop-ups that have nothing to do with the action you want them to take, which is clicking the conversion button. 

As you work to increase your CRO rates, be sure to keep track of conversions in order to monitor what is working. Sync data across all of your applications and keep a record of how many conversions you get on each. Keeping track of what tactics are working is the only way to improve CRO long-term.