Customer engagement is an essential marketing strategy for driving success in the fast-moving digital landscape. Savvy marketers know it’s more cost-effective to keep existing customers than to earn new ones, so they use personalization, loyalty programs, win-back emails and other methods to keep customers interested in their brand’s products and services. 

AI technology is delivering practical enhancements and has demonstrated the ability to function as a change agent in contact centers, customer service departments, and sales organizations. As organizations embrace AI they will transform from a reactive operating environment to an AI-enabled predictive services powerhouses. For some great insights see State of AI in Contact Centers 2022.

The visual below serves up some key statistics that show why customer engagement is vital to digital marketing success. Many of the best customer engagement examples from top brands demonstrate how well these strategies work to keep customers surprised, delighted, connected, and coming back for more.

Infographic by CleverTap