As of 2018, in the end, and emerging in 2019, we can see the digital marketing scenario, which includes SEO, social media, content marketing and seeing more dramatic changes – businesses that can no longer ignore. There are currently many new digital marketing trends that grow in the high tech era and strategies and businesses now need to use them to succeed in their efforts.
Here are eight major digital marketing trends that you can not ignore in 2018 and beyond.
Visual search
Visual Search is a new type of search engine and can take the user experience to a completely new level. With visual search, users can upload an image to do a search and get more specific results. It is not surprising that Pinterest has jumped on the visual search bandwagon – he has raised $ 150 million in venture funding on the $ 12.3 billion valuation to focus on his efforts on visual search. They came out with lenses, a new visual search tool that allows users to buy an item to buy online, search for similar products, or view items of pinboard of related items.
And other one Pinterest is not the only one with any visual search. Google Lens is a visual search engine by Google that recognizes objects, landmarks and other things through the camera app (currently only available on pixel phones).
If you take a photo:
- Business card: You can save a phone number or address in a contact.
- BOOK: You may get reviews and many other details about it.
Landmark or Building: You can find more information about this.
-Microsoft also has its own version, which is called Bing Visual Search, which allows users to easily search for any particular element within an image. After performing an image search, you click on one of the results and the “Search” icon appears, so you can select a particular area of interest in the picture. This visual search tool will not only be able to find matching images, but also display the product page for that item.
Chatbots
Chatbots is an important digital marketing trend in 2018. This AI-based technology uses instant messaging formats to chat with your customers or site visitors in real-time, day or night, and many businesses are already using this feature. They have the ability to meet the growing demands of customers of this highly connected digital age by enabling smooth and instant communication with customers and prospects. By 2022, Chatbot will help businesses save over $ 8 billion annually, especially in the banking and healthcare industries. Many customers like to chat with chatbots because they are responsive and respond quickly and accurately and never lose patience. These virtual assistants provide excellent customer service, meet customer expectations and automate repetitive tasks that allow organizations to focus on more important work. Chatbots can answer questions, provide complete information about their products and services, and ask for an email address to send the details without any human involvement. They can also retain information so that customers do not have to start with every new conversation.
artificial intelligence
Artificial intelligence today plays an important role in the business and marketing process. AI has become an integral part of doing business online and can analyze consumer behavior and search patterns, using data from social media platforms and blog posts to help businesses understand that users and customers are able to access their products and services. How to find Artificial intelligence also provides information and suggestions to users by joining the conversation. In 2018, it will be able to save on the business cost adopting AI and accelerating the development, to gain an edge over its competitors. Programmatic advertising is essentially using AI to be able to purchase advertisements and automatically target audiences, which increases the potential for marketing campaign success and reduces customer acquisition costs.
Privatization
Personalization or personalized content has become a major aspect of marketing and will be important as 2018 progress to ensure customer’s happiness. It provides customers with a unique experience based on their options and priorities and is considered as a better option than “one-size-fit-all” marketing. With the availability of data such as purchase history, consumer behavior and links, businesses can customize their content and can promote their ROI. Keep in mind that 74% of marketers believe that targeted personalization increases customer engagement.
Social messaging app
Social Messaging App Just think to send emoji to your friends?
Consider these numbers:
- 1.3 billion monthly users are active on Facebook Messenger
- Two billion messages are sent between people and businesses every month on Facebook Messenger
- Whatsapp has 1.3 billion monthly active users
- Every day 55 billion messages are sent through WhatsApp
- There are 1.5 billion monthly users in YouTube
- Facebook-User-Snapchat-Twitter-YouTube-Whatsapp-Instagram-Wechat-Kuke
These figures show the increasing popularity of the social messaging app, giving businesses an opportunity to direct their efforts towards these apps to expand their market. Since people spend more time in their messaging app most of the time, it makes sense to market your company’s services where your potential customers are hanging.
Video
- According to YouTube, mobile video consumption increases 100% every year.
- Video is estimated to be over 80% of all web traffic by 2019.
- Adding videos to marketing emails can increase the click-through rate by 200-300%.
- 90% of the customers report that product videos help them make a decision.
- After watching a video about it, 64% of customers are more likely to buy online products.
And just do not think YouTube. To see high engagement with your video marketing, you can post a video or start a live broadcast on Facebook. Video engagement of Sprout Social is shown below:
Live video interviews, product demos and “Behind the scenes” are highlighting the events, life in the office, how to make products, etc. It is getting a large number of businesses. A great way for live video companies to unveil faces behind your brand, which the audience hugs and likes to watch, because it relies on your audience and makes your brand human.
voice search
In today’s digital age, it is possible to answer almost all queries through search engines. While people can get comprehensive information easily, they do not have the patience to read through many paragraphs to get the information. Voice content plays an important role in providing all relevant information through audio content. Artificial Intelligence is getting smart and the number of errors made by voice assistants like Alexa, Siri and Google has also decreased. Many brands have incorporated voice search to deliver sound-based content effectively to their customers in their digital marketing strategies.
Micro-moments
U.S. Consumers spend an average of 4.7 hours on their smartphones, check social media at least 17 times a day. The way brands are working to attract buyers, change is changing. Micro-Palants is a “new consumer behaviour”, which is understood by Google, which clearly and briefly gives your marketing message as interest – all within seconds. Micro-moments also provide customers with the right information when they need it. People usually make immediate decisions to eat, which restaurant to choose, what to buy, or where to go. New moments about which every marketer should know:
- By 2020, 50% of all searches will be voice search
- Over 20% of mobile queries are voice search on Google
Author Bio:
Avani Shah is a Marketing Manager at TemplateTrip. She is a resident of India. Avani is also experienced in Prestashop Responsive Themes, WordPress E-commerce Themes, Prestashop Electronics Theme. She also likes to share her thoughts, on SEO, Digital Marketing, Email Marketing, Web Development.