Digital marketing comprises a wide variety of professionals. Some people work to enhance the sales of a company while others work to engage the customers. If you want to enter into this world, you need to learn various things such as how customers get attracted to a product, what intrigues them and what keeps them using the same product for over years. You also need to learn how to track and analyse your performance, whether it be social media platforms, website or advertising.
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This article introduces you to the 8 best digital marketing jobs for freshers and provides you with some quick tips on how to land your first digital marketing job.
8 best digital marketing jobs for freshers
1. Email Marketing Executive
Email marketing experts play a major role in the digital marketing team. With email marketing on the rise, many organisations need people who can write compelling emails to land more sales, driving traffic, securing conversations and building relationships with customers.
Job description of an email marketing executive includes:
- Creating and monitoring email marketing campaigns
- Analysing the results of the email marketing campaigns and creating reports
- Creating emails and lead to expansion of sales
- Ensure proper communication with clients to minimise the number of unsubscribes
- Analysing the performance of marketing campaigns
- Proofread emails to remove any language inconsistencies, grammatical errors
- Writing clear and concise emails
2. Content Strategist
A content strategist develops a strategy to promote a business. They not only develop content but also plan, design, analyse and manage content. Sometimes, content strategists work with freelancers and other junior writers to create bulk content. They also maintain the content writing budget.
Job description for content strategist includes:
- Developing strategy to promote a business over different channels
- Using storytelling to deliver the business goals
- Defining the message of a brand and ensuring that the content produced is aligned with it
- Understanding the best practices of industries
- Working with other managers to understand business goals and marketing goals
- Ensuring user engagement through content
- Generating leads through intriguing content
3. Social Media Coordinator
A social media coordinator works to enhance brand awareness and sales by planning, implementing and monitoring the social media strategy of the organisation. This is the person responsible for creating and maintaining an online presence of an organisation through different social media accounts.
Job description of a social media coordinator includes:
- Researching the audience preferences and current trends
- Designing engaging social media posts
- Communicating with customers online and solving their queries
- Optimising social media posts
- Maintaining a unified brand voice across various social media platforms
- Collaborating with the marketing, sales and product teams
- Reviewing and reporting the success of social media campaigns
4. SEO Specialist
An SEO specialist is a person who understands how different search engines work and what all needs to be done to enhance the ranking of a website on a search engine. SEO specialists understand keyword research and various other methods of increasing organic and inorganic traffic on the website.
Job description of an SEO specialist includes:
- Ensuring best SEO practices are being implemented on the company’s website
- Developing a link building strategy
- Researching SEO optimisation techniques and implementing them
- Performing keyword research and including better keywords in the content
- Optimising landing pages to ensure more sales
- Analysing the latest trends of SEO
- Using tools like Google Analytics to monitor the traffic on the website
5. Social Media Manager
A Social Media Manager works in coordination with a social media strategist and ensures a consistent online presence of the company on different social media platforms. A social media manager is responsible for creating high-quality content for social media platforms to ensure maximum customer engagement.
Job description of a social media manager includes:
- Creating social media strategy of the brand to increase brand awareness and driving traffic
- Developing social media campaigns
- Managing the day-to-day handling of social media channels
- Communicating and coordinating with social media influencers
- Analysing the performance on various social media platforms and implementing better strategies
- Recommending how to improve the social media content
6. UX Designer (User Experience Designer)
A UX Designer works to enhance the user experience for any product, service or website. This means that they have to understand what would intrigue the users and hence create the same experience for them. In the digital marketing field, a UX designer would work to enhance the website content for a company.
Job description of a UX Designer includes:
- Researching the products and services of a company to understand how to showcase it to the audience
- Understanding what the users want and ensuring the same through technology
- Defining interaction methods for better user experience
- Improving customer retention rates by enhancing human-computer interaction
- Building connection with the users
- Optimising the mobile-view of the website to keep users engaged
7. eCommerce Manager
An e-commerce manager works with their staff to enhance the e-commerce presence of a company. They are responsible for online sales and the look and feel of the online stores of the company. They also oversee security and online marketing at times but their main focus is to enhance sales.
Job description of an e-commerce manager includes:
- Determining the design of online stores of a company
- Researching about new developments in the e-marketing world
- Overseeing the entire e-commerce division
- Managing online sales and performing a/b testing
- Creating sales report and recommending ways to enhance sales
8. Bot Developer
This is an upcoming job in digital marketing. As chatbots are becoming an essential part of online marketing, companies are looking for bot developers. The main job of a bot developer is to create software using artificial intelligence technology to help customers know more about the products and services of a company.
Job description of a bot developer include:
- Understanding the aims and objectives of a company
- Researching products and services of a company
- Developing chatbots to communicate with the website visitors
- Personalising the user experience
- Creating bots to integrate them with messaging platforms
How to land your first digital marketing job – 5 Quick Tips
- Keep yourself updated with the latest trends in digital marketing. Read blogs or pursue online courses in digital marketing.
- Look out for a trainee position or a short internship first. This will give you a brief idea of how the digital marketing world works and would make it easier for you to adjust to a real job.
- Start your blog. It does not need to be fancy. It is completely okay if you are not a writer. You are just doing this to learn how to implement digital marketing tactics.
- Never try to fake your skills on your resume or cover letter as you would not be able to survive more than a week in a job like that.
- Always proofread your resume and cover letter before sending it out to a recruiter to ensure that there are no grammatical errors or typographical mistakes.
Wrapping up
One of the key things to enter the digital marketing world is to keep yourself up-to-date with the latest trends and techniques. Sophie, the digital marketing manager at MyAssignmentAssistance says, “the digital marketing world changes in a blink. You never know which marketing strategy becomes outdated and suddenly customers would start preferring something else. So you need to be a lifelong learner if you want to succeed in this field.”
Author’s Bio – Lucy Miranda is a freelance writer & editor at Assignment Help. She is devoted to her family, work and friends. She is a News Enthusiast and a Bookworm. She loves Swimming and dancing too. She is interested in educational, marketing and blogging issues.