As digital transformation continues to accelerate at a rapid pace, artificial intelligence (AI) is also making inroads across various industries. Since AI has slid into our lives—from chatbots to self-driving cars—it will indispensably be a more essential component of digital products and services in the future.

Today, AI does not only transform the technological world. It also makes a significant impact on the marketing domain. Let’s dive right in to further understand how AI transforms and benefits digital marketing.

Understanding the link between AI and digital marketing

AI applications have been increasing exponentially in various industries. Even digital marketing has emerged as one of AI application’s mainstays. AI technology holds groundbreaking opportunities in the digital marketing landscape. These include helping enhance customer experience and driving conversions through accelerating and optimizing numerous marketing tasks. AI also helps power the creation of predictive analytics, personalized experiences for customers, and targeted marketing, which result in higher returns on investment (ROI).

Today, AI has also become a valuable tool for enterprises to get ahead of the digital marketing game.

The AI edge: advantages and uses

1. Automated content creation

To optimize the way you create content, you can assign some of your content creation to AI. While it cannot completely replace content creation, there are AI tools that are equipped to create email content, messages, and reports based on existing data and basic text templates. They can generate unique content that is similar to human work, thus optimizing complex workstreams. But it is crucial to remember that this AI application must have human supervision.

If you are working with influencers, surely, AI can aid you with your influencer marketing projects.

2. Increased personalization

Per Accenture’s report, 41 percent of consumers switched brands because of a lack of trust and poor personalization. Meanwhile, 80 percent of customers are more likely to make purchases from brands that offer personalized customer experience according to Epsilon’s research.

With AI, you can boost personalization and improve customer retention. AI can use data from your past customer journeys to forecast future outcomes for new customers. It also sends your customers customized automated emails and provides better social media ad targeting. You can consider setting up automated customer journeys in your digital marketing strategy to strengthen your lead growth.

3. Customer service chatbots

AI language processing and recognition continue to evolve. This is why marketers can leverage AI through customer service chatbots, which AI powers. These are advantageous because they can accurately respond to numerous customer queries at once. They also don’t need to rest, so they can deliver good services round-the-clock.

4. User experience (UX) advancement

AI advancement can also level up your customer’s experience. Utilizing deep learning, AI can help upgrade user experience design projects to align elements with what customers want or need to see. Through deep learning algorithms, AI does not only personalize the online experience. It can also analyze volumes of data from a myriad of customers, including their interactions such as likes and shares and their product interests.

5. Dynamic pricing

Aiming to maximize your enterprise’s profits, dynamic pricing helps identify the prices of your products based on availability, demand, customer data, and other factors that can help increase profits. With AI, you can automatically adjust your prices,  even when the demand shoots up but product availability plummets.

There are also AI-produced data that can assist users in tracking price movements and how prices fluctuate depending on the season, trend, among other factors.

6. Improved search engine optimization (SEO)

You can also explore harnessing AI for SEO to improve your site’s traffic and win more conversions for your enterprise.

SEO strategy, which is the process of organizing a website’s content to boost search engine rankings, involves analyzing numerous data from multiple sources and organizing strategy insights. With AI, data analysis becomes seamless. It aids you in spotting trending topics and discovering content gaps as well as in acting on them faster and more efficiently.

7. Better understanding of customer needs and wants

AI supports you in analyzing the buying behavior and decisions of your customers. This enables you to identify what marketing campaigns work best and effectively implement them to your target market to ensure that you meet their needs and/or wants. Likewise, AI also helps improve customer satisfaction and engagement rates.

8. Saves time and money

Marketing automation has been a functional strategy since then. Marketers no longer need to manually copy and paste the content into thousands of emails and change every recipient’s name. With email marketing software, this process can be done in just seconds!

AI-powered software does not only help you identify what content to create; it also helps you know how and when to publish and disseminate it.

By eliminating the process of repetitive tasks manually, you can boost your productivity and focus your efforts on establishing effective digital marketing strategies, exploring business growth opportunities, and other areas where humans surpass technology.

AI as your first-mover advantage in digital marketing

No wonder, AI is changing everything, including marketing.

To capitalize on the power of AI technology, it helps to anchor your marketing strategies on its capabilities. You can consider its use cases and even the listed advantages and uses above to see how AI can impact the way you do digital marketing.

With the available AI tools, you can better enhance employee engagement and customer experience while driving sales for your enterprise. AI’s powerful algorithms are also doing the learning and automation of processes, so it will be easy for you to keep pace with the latest tech and digital marketing trends.

Finally, ensure that you measure your marketing metrics the right way so you can see how your enterprise is making strides in the industry.