Google’s search algorithm has over 200 SEO ranking factors. To rank your site high on search engines, you need to optimize it. Many people think high-quality content and link-building are enough to rank well.

However, focusing on keyword research, building links, and writing content aren’t enough. 

There are other factors that you need to consider if you want to improve your online presence. That’s why investing in the technical SEO of your site is crucial. 

What is Technical SEO? 

At its core, Technical SEO is optimizing technical aspects of your site to rank well on search engines. It’s part of your on-page SEO that helps search engine spiders crawl and index your site to enhance your organic rankings. 

Now, we’ll walk you through some handy technical SEO tips to boost your organic traffic: 

1. Run an audit

Auditing your site is a crucial SEO strategy since it lets you look for errors and glitches affecting your rankings on search engines. 

To have more search traffic, it’s essential to look for what hinders your success and optimize it. Running a site audit allows you to find SEO issues that can affect your site’s visibility in the long run. Fortunately, free and paid tools allow you to audit your site extensively. 

2. Update old content

Old content on your site also needs updating. Even if you have high rankings now, it won’t last forever, primarily if you’re covering time-sensitive topics. 

You can look for pages on your site that need updating in Site Explorer. All you need to do is to plug in your site, head to the Top pages report, and then set the comparison mode to “Previous year.”

Next, you need to sort the report by traffic change from low to high and find topics that need updating. Using paraphrasing tools can also be handy in updating older content. 

3. Speed up your website

Users today are growing impatient and don’t want to wait around for a page to open. If your site doesn’t load fully in under 3 seconds, 53% of users will abandon your site, and you’ll lose both traffic and leads. 

Google also stated that they’re using page speed as a ranking signal. That’s why one of the most critical technical aspects of technical SEO that you shouldn’t ignore is page speed. You can use Google’s PageSpeed Insights tool to check your site speed. 

Here are a couple of tips to improve your site speed: 

• Implement an AMP
• Optimize images
• Utilize a caching plugin
• Use a CDN
• Invest in good hosting

4. Simplify your site architecture

The more clicks it takes you to look for your site’s content, the more you’ll eat up your crawl budget.

Also, if it’s more than just a few clicks, it will take longer for Google’s spiders to crawl and index your content. Thus, you have to categorize your content so that no page will be more than just a few clicks away from your homepage. 

5. Optimize internal links

While internal links aren’t as powerful as external links, it lets users navigate a site and help search engine spiders find your content quickly. 

When building links on a page, make sure that these pages will rank well on search engine results (SERPs.) By interlinking pages, you help spread the link juice on your site, and other pages will rank well. 

So, when you link your pages internally, ensure that they’re relevant and use branded anchor texts. 

6. Make sure your site is mobile responsive

A mobile responsive site is crucial these days. When users do a Google search using a mobile device, Google will give sites that are mobile-optimized a top indexing preference. 

Optimized mobile content will receive higher rankings on search engine results pages (SERPs.) 

It’s also worth noting that mobile device searches account for 63% of all online searches in 2021. So, it’s essential to have a mobile-ready site. 

7. Utilize long-tail keywords

If you’re not using long-tail keywords, you’re missing out because they make up approximately 91.8% of search engine queries.

Although these keywords might not lead to high search rankings individually, they can help you reach more over time. For instance, if you want to use long-tail keywords in your blog content, using them strategically over time allows you to create more authority in SERPs. 

8. Fix broken links 

One of the most common issues sites has that affect their technical SEO is broken links since they tend to delete and move pages over time. 

So, any backlinks that point to older content will lead nowhere unless you redirect pages to their new URLs. 

Here’s how you can look for broken pages with backlinks on your site: 

• Paste your domain into Site Explorer
• Head to the Best by links report
• Place a “404 not found filter.” 
• Sort out the report. Refer domains from high to low

Over to You

So there you have it. Hopefully, you’ll apply these advanced technical SEO tips that will help you boost your site’s organic traffic. 

You can get more traffic to your site and rank well on search engines if you use these tactics from the get-go. 

Also, take time to consider which steps work best for you. Getting your site to rank higher on Google takes constant trial and error. However, if you persist, then it’s highly likely you’ll succeed.