When it comes to making a website, most people think about fancy features and designs, but they often forget that simple changes are just as important and can help create more conversions. Regular Website maintenance can make your website a lot more smoother and functional. If you want to improve your user experience and conversion rate, here are 7 easy website updates you should make every day.

1. Delete the excess

Deleting unnecessary files is one of the easiest website updates that anyone can make. If your pages have unnecessary files, it can slow down your website and cause problems for your visitors. It can also make your site less secure. To make sure that this doesn’t happen to you, take some time every week to go through your website and delete anything that isn’t necessary. You’ll be surprised how much space you can save by doing this website maintenance!

2. Maintain design consistency

Your site should have a consistent look and feel throughout, even if it’s an ecommerce store or an informational site. This includes fonts, colors, images and page layouts. Using these same elements on every page makes it easy for visitors to navigate your website and return again in the future.

If you change the look and feel of your site, that’s OK. But make sure there’s a good reason for it and give visitors some warning so they aren’t surprised when they come back later.

3. Check for broken links

Broken links are one of the biggest issues for any website. If a link on your site is broken, you’ll get visitors who click on it and don’t get where they want to go. That’s bad for business!

Fortunately, there are tools that can help you find broken links. For example, Google Analytics has an option to check for 404 errors. It also gives you the ability to see which pages people visit the most, which can help you figure out which pages need updating or whether there are any glaring issues with your site structure.

4. Make sure your content is still relevant

One of the most common reasons for having a poorly performing website is that the content isn’t relevant anymore. If you have an older blog post that no one is reading anymore, it might be time to consider removing it from your site altogether. However, if you feel like there’s still some value in that post and people are still reading it, now might be a good time to update the post with more recent information or relevant news items.

5. Optimize your headlines

The headline is the first thing that people see on your website. It’s also the most important part of your landing page, as it’s what will determine whether or not visitors decide to stay and read more.

When writing a headline, you want to make sure it’s clear, concise and compelling. If you don’t capture the attention of visitors right away, they won’t stick around long enough to read your copy.

To optimize the headlines on your website, follow these tips:

• Make them personalized – Optimize headlines so they’re relevant to each visitor and include his or her name in the heading tag. This way, if someone searches for “best restaurants in Paris” and ends up on a page about restaurants in New York City, he’ll still have an idea of what that page is about based on the title alone.
• Use simple language – Don’t use complex words that might confuse or bore users; instead keep things simple by using verbs like “buy” or “download.” You can also use numbers when possible because they tend to catch people’s attention better than words do. For example, if you’re selling an ebook titled “How To Lose 20 Pounds In A Week,” try using something like: “Learn How To Lose 20 Pounds In A Week Using This Simple Diet Plan.”
• Use active voice – Passive voice tends to be harder for readers to understand, so try using active voice instead. For example: “Don’t wait until it’s too late—get your copy of How To Lose 20 Pounds In A Week today!”

6. Add a new photo

You may have heard the saying “A picture is worth a thousand words.” Well, in the case of websites, it’s true. Photos help to break up text and add visual interest to your page. Photos can also be used as links to other pages or resources on your site. If you don’t have any photos yet, start by taking some with your phone or digital camera. If possible, get someone else to take them so they’re not too awkward or unflattering (unless that’s what you’re going for).

7. Monitor your analytics

Analytics are a great way to see what’s working and what isn’t on your website. A lot of people think that they need to track every single thing in order for their analytics to be useful, but that’s not true at all. You can actually just track a few key metrics and get a lot of value out of them.

Google Analytics has become the industry standard for tracking website traffic, but there are other tools like HubSpot or Crazy Egg that offer similar functionality. Just make sure you’re using some kind of software that allows you to track key metrics like bounce rate, pages per visit and conversion rates.

Takeaway

If you want to grow your audience and build a credible brand, you need to ensure that your website is always in top shape. The daily 7 is just one of the many principles that can help make this possible. Use it, and you will ensure that your website is always evolving towards better performance and more success. We at Aarav infotech, are one of the best Website maintenance services providers. If you want us to take care of your website, then avail our today!