Are you thinking about starting up your own new surfing school? There are a few details you will need to get right off the bat. One of them will be to figure out the best and most cost-effective ways to market your school. Here are 7 great new methods that you can use to market your surfing school on the web.
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1. Use the Three Major Online Listing Services
If you want to become a major institution like the Santa Barbara Surf school, you’re going to need to play your cards right. The first thing you will need to do is to make use of the major listing services that can properly index your business on the web. These are services that are free for you to make use of.
The three major services by name are Google Places, Yahoo Local, and Bing. Google Places is great because it gets you on to Google Maps. Yahoo Local has a huge database that can help you index your site in multiple locations. Bing also has a major database and can give you plenty of help to get your school listed.
2. Make Sure to Use High-Quality SEO
The key to giving your surfing school the full level of exposure that it needs is to use the best and most relevant SEO. This will be easy to do via a bit of research on the web. The key is to make sure that the SEO you use matches with the keywords people in your area are using to search for the services you sell.
3. Start a New Blog for Your School
One of the very first places that you will want to put your new mastery of SEO to use will be in a blog. This is the area on your site where you can share all of the various insights that you would like your readers to pick up on. It’s a great place to help readers learn just who you are and what you can do for them.
4. Increase Your Presence on Social Media Channels
One of the best things that you can do to market your business online is to make full use of all of the available social media network sites. These are the places where hundreds of millions of people go on a day-to-day basis. You need to be in the areas where people shop most often. This way, you will be able to reach them in a quick, easy, and wholly natural manner.
5. Post Lots of Videos From Your Classes
If you really want to make people sit up and take notice, the best thing that you can do will be to post lots of videos. This lets people see what surfing looks like and what your teaching style really entails. A video gives people a much better idea of what coming to one of your classes will really be like.
6. Issue a Number of Timely Press Releases
Are you opening a new location? Will you be celebrating a major event? Did you just hire a world-famous trainer? These are the kind of items that need a press release. A good PR junket, complete with a press release, will be a great way to market your surf school on the web. Load it up with SEO to enhance its exposure.
7. Share Content with Other Local Businesses
It’s also good to make a few friends on the world wide web. You can partner with other businesses in your area in order to share content. This will be a great way to promote each other while also raising your own level of exposure. Check around the web for great local businesses to partner with.
Marketing Your School is Easier Than Ever
There are plenty of great new ways to market your surf school on the web. The key will be to choose the ones that work best for your personal needs. You will need to market your school in ways that are efficient as well as cost-effective. Doing so will give you the edge you need to become a major global institution.