If you wish that people search you on the search engines directly and you lie on the top of the page, then it is necessary to work on the SEO of content.

Remaining on the second or third page isn’t enough as the users mostly prefer to get the content from the first page.

According to a survey, 75% of people don’t go to the second page as they collect all the information from the first one and ignore the next pages.

So your target should be to lead the chart and come to the very first page so that visitors can get information from your forum and spend more time there.

For it, you have to make the SEO better and you can easily get the results in a better way. In this article, we are going to discuss some of the best factors that are needed to increase the rankings of a site.

Factors needed for ranking the website

Two factors are considered to rank a website. The first is the domain’s history, or how long the domain has been registered. The second consideration is how often the site is updated with new content.

But you can say that SEO is the most important way to enhance a website for search engines like Google, Bing, or Yahoo. The main goal of these techniques is to rank your site among the top results in search engine results pages.

The rank of a website is determined by an algorithm that takes into account on-page and off-page factors. To up rank on the search engine you have to work on both these terms.

• On-page SEO

Site loading speed, the relevance of content to search queries, site trustworthiness and popularity, quality of content, and relevant images.

All of these important aspects are part of on-page SEO and can help webmasters to perform better on the SERP and give tough time to the competitors.

• Off-page SEO

Another way to improve your website ranking is through link building, that is part of off-page SEO. Link building is the process of acquiring links from other websites that point back to yours. 

It’s an old practice that still works well. The more relevant your content is, the more likely it will be included in lists of external links.

Let’s get into the detail and talk about these important factors in detail. This can make it easy for the readers to understand these aspects while they apply them to the content.

Essential SEO factors (On-page/Off-page)

If you want to rank higher in SERPs, there are a few tips you can follow. Make sure your content matches a given keyword query from the user, use keywords in your headline and meta-description tags, include your target keywords throughout your article text.

The most important SEO factors that must be applied for getting optimized content are

• Make the quality and character count better

One thing that you have to focus on in the content is that your lines should be short and informative. Don’t try to increase the length of the text that is not related to the article.

When you will try to cover the article in limited words, then there is a surety that the quality will be improved directly. It is because you will add the lines that are most relevant to the content and are describing the topic in the best way.

To make this possible, you can get help from an online character counter. This online AI-based tool tells the total words, characters, and keyword density. Users can increase or decrease the length of content depending upon the target.

• Keyword analysis

Keyword selection is a key step in getting ranked for a new search term. The data would show the volume of searches, competition for that keyword, and how successful any company has been in ranking on that term.

So you have to make effort on keyword searching and try to generate the topics on the keyword that users mostly search for. It can increase the chances of getting better on the search engine quite easily.

• Relevant content

It is important to have content on your site which is relevant to the keywords you are targeting. This will help improve your site’s appearance and usability with potential customers whether they visit or not.

Often we see the writers who add lines in the content that are not even related to the article. It directly leads to distracting the readers and forcing them to leave your page.

• Back linking

Back linking is the most crucial factor that can help you improve on the SERP. The element you have to remember is that you have to get back links from authoritative sites. Google also prefers the sites that are been promoted by the worthy sites.

But, you should never over-optimize links. Creativity is more important than links in Google’s algorithm, so you should focus on creating quality content instead of running link schemes or buying back links for your site.

• Mobile-friendly

One element that every blogger must remember is that the website should be mobile-friendly. There are many cases where people upload too much content on their website and get traffic on the page, but still, their bounce rate gets increased.

The reason behind it is that they don’t make the site mobile-friendly and users divert back. This leads to an increase in the bounce rate and devalues the page. So, you have to consider this factor and design a site that can be easily accessed on a mobile phone.

• Relevant images

One more thing that you all need to get into the content is relevant images. Try to add pictures in the articles that are explaining your thoughts.

This can make it easy for the visitors to understand the intent of the article and reach the central point quite easily.

Bottom Lines

Several factors need to be looked into before one can rank well for any given keyword.  These factors include content relevancy, keyword optimization, optimized images, and quality of the content.

These are some essential factors that need to be applied in order to get more traffic on the page and performing better on the search engine.