When you ever heard the term “SEO”, what comes to your mind? The first thing would be keyword research to rank the website. It is a crucial factor, but not only SEO ranking signals out there. Another crucial factor that is often overlooked is UX design.

User experience portrays the effectiveness of your website. If your website didn’t focus on user experience, then it may have a higher bounce rate which can impact the website’s ranking. Therefore, you must focus on improving your UX design.

Heatmap is a powerful SEO tool that portrays an image of your website user activity. Heatmaps are among the best tools for carrying out such an analysis.

What Is A Heatmap?

A webpage heatmap is an effective SEO tool that gives a deep insight into the user’s behavior on a webpage. It is in a graphic form and uses different colors.

Red shows the areas with the highest level of user interaction, whereas blue means areas with the lowest interaction. These results can help you make more informed decisions about your SEO strategy and how to improve your website’s UX.

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How Does Heatmap Work?

With the help of heatmap analytics, you can measure the user’s behavior visiting your webpage.

Heatmaps work by using code placed on the backend of your website. This is done via a plugin or app and involves little coding. Heatmaps will show you the “hotspots” where users click on content. Scroll maps are alike, but they show at what point users stopped scrolling before leaving your website.

7 Ways How Heatmaps Can Improve Your SEO Strategy

1. Determine The Ideal Length Of Your Content

Providing great content to the users is the key to a successful SEO strategy. It makes the core of your website. Without great content, you won’t be able to achieve higher rankings on the search engine.

Several factors are considered while creating SEO-friendly content, but one that’s often overlooked by content marketers is its ‘length.’ Google says that the content’s length doesn’t correlate with its quality, but it’s important to provide the relevant information to the users.

You can use FullSession Interactive heatmap software to determine the  content length on your website or whether there is a problem with the dynamic components on your website such as side panels, pop ups, sliders, etc. It also offers a dynamic digital experience to make the best use of heatmaps. For better optimization, this software allows you to segment your visitors’ interactions by making use of different filters such as device, geography, traffic sources, etc.

2. Get A Clear Picture About Your Visitor’s Intent

Heatmaps allow business marketers to learn about their target audience’s behavior. It can identify which parts of your website get more or less attention.

Which type of content does the audience prefer? At what point did visitors have enough and decided to go? If you want the answer to these questions, then it’s a must to use heatmaps to improve your SEO strategy. Also, you can use heatmaps on your landing page, sales page, blog posts, etc.

3. Optimize Your Web Page Layout

Apart from the content length, the web page structure and layout also play a crucial role in ranking websites. You might have great content on your website, but the way you present it to your audience will be missing the mark. If you aren’t using enough on-page SEO elements such as images, header tags, and white space, you may not be delivering a tremendous user experience.

So, you should test out different versions of a webpage with a heatmap software to see what layout works best. Discover dispute points such as CTA, where they exist so that you can address them and improve results.

4. Integrate Heatmaps With On-Page Surveys

Heatmaps allow you to collect data from multiple sources. Data can be design issues, friction points, and other opportunities that your audience may not be able to articulate in a survey.

When you have the data, you can easily identify whether your content is suitable for your target audience or not. Try using surveys on your website to ask visitors about their experience and find out what they’d like to see added or removed.

5. Get Website Metrics In Real-Time

While it’s true that analytics gives a clear picture of the website’s performance, it lacks the information of “why are visitors doing what they do.”

With a heatmap software, you can get a visual idea of the action users take before they decide to leave your website. This can help you discover the “why” behind the numbers so that you can make improvements accordingly.

6. Identify Website Areas That Create Fiction

Have you ever visited a website that is complex to use or hard to navigate? Now think from your user’s perspective about how they feel when they visit a confusing website. Hopefully, your target audience is dealing with this, but heatmaps can tell you for sure.

Heatmaps will help you identify in which areas of the website your audience is struggling. Likewise, if a user hovers in one place for a long time, it means that your content is complicated and needs quick improvements.

Enhancing the user experience is directly related to the website’s ranking.

7. Make Your Website Easy For Buyers

Your website should be designed while keeping in mind the buyer’s journey. It means that the content, links, and CTAs must provide relevant information to your audience.

Heatmaps and click maps can tell you what your audience wants as well as which links they choose to click. If the clicks take them off the sales session, you could lose the conversion.

Summing Up

An effective UX website design plays a crucial role in ranking a website. It means that it’s imperative to provide a great experience to the users with every type of content you create.

The factors that influence your success in SEO strategy are CTAs, visual content, and navigation. Therefore, when you focus on enhancing your user’s experience, you can make your website rank on search engines.