Professional videographers in Video Production Dubai know that Vertical video is a format you can’t ignore if you’re wanting to reach clients through social media. On busy social media networks like TikTok, Instagram stories, and Reels, getting your vertical game on can help you stand out. As a result, we’ve compiled a list of vertical video marketing techniques to help you improve your social media marketing.
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For good reason, vertical video is quickly becoming the de facto visual narrative standard. According to eMarketer, mobile devices account for more than 75 percent of video consumption worldwide. Smartphone users hold their phones vertically 94% of the time, according to ScientiaMobile.
The Importance of Vertical Video Now
The term “portrait mode” refers to video that is filmed vertically. It’s taller than it is wide, just like a traditional school photo. The usual vertical aspect ratio for most platforms is 9:16.
Simply cropping or repurposing horizontal video, according to Matt Erickson, marketing director at National Positions, isn’t adequate in most circumstances.
A greater success in video viewership has been achieved when the taller aspect ratio has been taken into account when creating alternate vertical versions of videos. Otherwise, cropped videos may not align properly within the within the video frame.
Vertical videos on social media are becoming the new normal, with the enormous growth in content viewing on mobile devices versus desktop.
It’s logical when you think about it. Social media video marketing is simply adapting to how we generate and consume content with this new focus on vertical videos.
Smartphones, in particular, are frequently handled and used vertically, and smartphone videos are frequently taken in this manner. To solve this, YouTube has made vertical videos available in fullscreen mode.
This is especially true when using vertical formats in social story feeds.
1. Use the Selfie Video to Get Personal.
There’s a reason why so many people enjoy taking selfies. This front-facing camera viewpoint is ideal for capturing close-up, personal encounters. Both B2B and B2C organizations can employ the selfie angle to increase viewer intimacy.
It’s incredibly personal because of the layout, and it comes off as genuine and intimate.” “This instantly establishes trust with viewers.
A vertical camera perspective with a close-up might make it appear as if you’re speaking directly to one individual. It gives the impression that viewers have been personally invited into your video.
2. Address the camera directly.
Viewers will have a more intimate experience if they speak directly to the camera and share helpful tips.
B2B organizations may provide useful hints from the Operations Manager or have a casual fireside chat with the CEO. Unlike many ads, which convey the impression that the viewer is witnessing a scene unfolds, vertical video is most effective when the spectator is directly engaged.
3. Produce a greater number of personal how-to videos
Vertical videos are perfect for how-to videos since they have a narrower aspect that allows viewers to focus on what you’re explaining. They will be able to interact with your products and services as if they were right next to you.
This method is well-used by videographers in Video Production Dubai who videos for cosmetics and lifestyle brands. Viewers can notice details by zooming in on the presenter’s face or hands. You can also utilize various forms of multimedia to demonstrate how to use software tools, such as snapshots or live screen capture.
4. Showcase Your Work To Your Audience
You may use vertical video to attract visitors into your space because it is such a personal medium. Offer a tour of your workplace or business to customers to take them on an entertaining journey.
You can give people a first-person view of your space if you hold the camera at eye level. In addition, you can use selfie mode to provide feedback or thoughts. This is something you should try at your next trade fair or conference.
5. Incorporate immersive elements into your work
Connecting with viewers directly via their social media feeds is becoming easier. You can build immersive experiences for visitors with text, branded animated graphics, GIFs, and music.
The close-up perspective maintains the viewer’s attention on you. Vertical video is also less likely to distract them from your message because it will likely fill the entire screen.
You can use text and visuals to communicate with your target audience in several ways.
Remember to include a call to action that will drive traffic to your website from your social media accounts.
6. Stay away from sideways and quick pans.
Movement is accentuated in the narrower view. Panning to the left or right might be more jarring and faster. Keep your camera fairly stable while recording vertical video, unless you’re aiming to generate a fast-paced effect.
If you must pan left or right, take it carefully. Use a transition to bring viewers to the next scene you want them to see.
7. Make Use of Every Available Area.
It can be difficult to remember to think vertically when you’re more familiar making horizontal video. Ensure the vertical screen is completely filled. A video with a lot of white space above the speaker’s head isn’t what you want.
Take note of how Cole uses vertical space in the video below. Close-up photos show his head, shoulders, and upper torso. When the camera is further away, it is likewise positioned lower than midline, allowing his entire body to fill the frame.
Filling the vertical frame completely adds visual interest to your film, making it feel more rich and immediate.
8. Optimize Vertical Video for Viewing without Sound:
Did you know that most people don’t watch social media videos with the sound turned on? According to Digiday, 85 percent of Facebook video is viewed with sound turned off. Most social media platforms, in fact, default to muted video playback.
Not only can adding captions improve the user experience, but it also makes your material more accessible to those with impairments and can aid YouTube SEO.
What Should be the most important lesson from this?
Try watching your videos without the sound to see whether they still make sense. If they don’t, you’re not going to get the same incredible results that smart video marketing can provide.
9. Ensure Your Video Gets the Viewer’s Attention Immediately:
You must optimize your video to immediately catch attention in addition to making it comprehensible without sound.
Given that the average social media user scrolls until they’re bored (or find something more interesting to do), your video must immediately demonstrate its worth. And when we say “immediately,” we really mean it.
Those first few seconds of gameplay are critical, according to Sid Singh, Founder & Creative Director of Vert Motion. “And the better your hook is, the longer the video.” I believe that you can have a long video on social media and still be effective, but you must sell it in the first five seconds to gain interaction.”
10. Each channel should be treated differently.
According to Ian Serving, the Creative Director of Brafton, Inc, “You can’t approach social as if it’s a second-class citizen”. You must handle each [social] channel as if it were any other, and you must go all out to ensure that your video is fully compliant to the technical and social demands of such platforms. It’s not merely a venue for your other content to be broadcast.”
Instead, treat each platform differently when it comes to video design, social text, and even the hashtags you use to promote vertical videos. Instead of using the same piece of material with different cuts, consider filming unique video for each of your most significant social platforms, as money and time allow.
Future Vertical Video Suggestions:
For a long time, vertical video was seen as a forbidden format in the video industry. It’s almost the industry norm nowadays. On social media, vertical video provides for new and innovative methods to express brand stories.
On some services, such as YouTube, there is still room for horizontal video. However, if you just have time or money to create one video, make it vertical.
Video Production Dubai professionals can assist you with creating vertical video that will help you develop your brand and improve your digital marketing. Give us a call right now.
Final Thoughts
To stay up with the ever-changing ways in which consumers interact with social media, savvy brands employ cutting-edge strategies. They are well aware that it is a necessary component of remaining competitive.
Vertical video is an essential modern method when it comes to video marketing and how to implement a video marketing plan at your firm.
Vertical video on social media is another example of mobile-first marketing. It’s all about reaching your audience where they are and producing content that makes sense to them.
Vertical films that effectively build relationships with clients on social media don’t require expensive equipment or much knowledge. To get started, all you need is a grasp of best practices and a desire to test ideas and respond to audience feedback. And you will find a lot of professional help should you use Video Production Company Dubai.
Author Bio
Myrah Abrar is a computer science graduate passionate about web development and digital marketing. She writes blog articles for Video Production Dubai