There are many ways to engage with your sales team and increase their performance. However, it can be difficult to know where to start with these engagement tips. Here are seven effective sales engagement tips that you can use today:

1. Have a consistent sales process.

You’re probably already familiar with the concept of a “sales funnel.” The process has three stages: prospecting, qualifying, and closing. Each stage is different, but they all have one thing in common: they require your salespeople to be engaged with their prospects – and not just when they’re trying to close a deal.

Managing your sales team with a platform like Bloobirds will help you create and maintain a consistent process that everyone can follow. This way, no matter what stage of the deal cycle your team is in, they’ll always be engaged and working toward closing deals.

2. Focus on your strengths to leverage your win rates

You might have a lot of products, but not every product is right for every customer. As a salesperson, you need to make sure you’re selling the right product or service to the right prospect at the right time. You don’t want to waste your time and energy trying to sell something that will never sell or will only sell once in a blue moon.

A good way to do this is by focusing on your strengths. What are the top five things you’re known for? What are the top five ways you can help customers solve their problems? What are the top five reasons why customers buy from you? These are all questions that should be answered before you ever pick up the phone or send an email to anyone.

3. Integrate automation with sales engagement

Automation is important, but it shouldn’t be the only factor driving your sales pipeline. You need to combine it with human interaction to get the best results. Consider automating some of your routine tasks while still leaving room for human interaction in other areas of your sales process.

You can do this by creating a system that allows you to take the best parts of automation and combine them with human interaction. For example, instead of sending out a mass email blast every time you want to communicate with your leads, send them one email and then follow up with individualized messages. This way, you’ll still be able to automate some aspects of your sales process while also allowing for human interaction.

4. Find the right balance of personalization and speed

There’s no denying that personalization is important when it comes to building relationships with your prospects and customers. But there’s also a fine line between being too generic and being too specific in your approach. You don’t want them to feel like they’re being sold something they don’t need or want — that can have negative effects on their perception of your company or product. You also don’t want to spend so much time trying to be personalized that it slows down the sales process.

The key is finding the right balance between being personal and being efficient so that both you and your prospect can get what they want out of the communication process.

5. Research your buyers and know their needs

When it comes to sales engagement, research is key. You need to research the company and its buyers so that you can find out what they need from you. For example, if you’re selling office supplies, then what kind of supplies do they use regularly? The more information you have about them the better prepared you will be when it comes time to engage in conversation with them.

Once you’ve researched your potential customers, it’s important to know their needs — not just their wants. Once again, let’s go back to our example of selling office supplies; if one of your potential clients has already purchased all of their supplies for this quarter, then there’s no point in trying to push them into making an additional purchase right now (especially if they’re not going over budget!). Instead, you should focus on helping them meet their needs — for example, by offering to put together a custom office supply kit that’s tailored to their specific needs. If they’re not using any of the supplies you offer, then there’s no point in trying to push those items either.

6. Know what you want to communicate beforehand

Any successful salesperson knows that it’s not enough to simply walk into a meeting, deliver their pitch and walk out again. There has to be more effort put into the conversation, so why shouldn’t you do the same?

Before you even think about walking into a meeting room with your prospect, ask yourself these questions:

• What are they looking for?
• What pain points are they experiencing?
• What is their budget?
• What objections might they have?
• How can we overcome them?
• What can we offer that will make us stand out from our competitors?

7. Provide accurate follow-up timelines to prospects

One of the best ways to engage with your prospects is to provide a clear, accurate and consistent follow-up schedule. This shows that you’re organized and serious about the sales process, and it helps you avoid wasting time chasing down prospects who’ve forgotten about you.

The key is to be consistent. If you tell a prospect that you’ll follow up in two weeks, then do it every time, regardless of whether or not they respond immediately.

Takeaway

As you can see, there are numerous different options out there. Whether or not your current sales process is working for you, you should be able to take some ideas and apply them to your situation. We hope these sales engagement tips will help you find success with your current process or even create a new one that is even better than before!