Marketing as a CPA firm might feel like it’s more difficult than it is in other industries. However, with the right approach, it isn’t all that bad. The same strategies that other industries use can be just as effective. You’ve just got to tailor them for your audience properly.

Maintain an Active Presence on Social Media

Nothing has made a bigger difference to the modern world than social media. Ok, that might be a little hyperbolic, but it’s not far from the truth. Maintaining a social media presence as a CPA firm is a huge deal. Whenever something important happens in the industry, make a post about it. Over time, more and more people will start to follow your firm. If you create engaging posts, these people will share them with their friends. Then, marketing gets a lot easier. Having people share posts for you creates an endless stream of new clientele.

Create Educational Content for the Industry

Preparing for your CPA exam can be nerve-wracking. Think back to when you were getting ready for it. Chances are, you were searching for all sorts of help online. Take advantage of that by creating some CPA review courses. These accomplish a few things. One, it’ll help someone else who is trying to get their foot in the industry. Plus, it’ll also bring a new audience to your firm. Finally, you’ll gain more insight into the industry yourself. They’ve always said the best way to master something is to start teaching it.

Regularly Post Updates on a Company Blog

Have you launched a blog for your company? If not, you might want to consider it. Blogs target a different demographic than social media posts. Besides, when you’re posting on a blog, you’ve got more room to talk about your ideas. You could make a post about something that has changed in the field. Or, you could just let people know about what’s going on at your firm. Above all, focus on creating valuable content. People will be more likely to frequent your blog if it has a ton of value.

Make Sure That You Show Up on Search Engines

How have most of your clients found your business? Nowadays, there’s a good chance they’ve used a search engine. Competitively ranking on a search engine is crucial. Otherwise, other companies will take those customers. So, learning how to optimize your web pages’ SEO would be a great idea. You’ll be shocked at how fast it’ll increase your traffic.

Utilize Email Marketing Campaigns

Even email marketing campaigns can still be effective. As a CPA, pretty much anyone could become a new client. So, you’ll want to market using as many different channels as possible. We’d recommend creating an automated email list. These let you send out regular updates without having to do much on your end. That way, you aren’t letting potential customers slip through the cracks.

Touch Base With Previous Clients

Are you talking with your previous clients often? Hopefully, you make it a point to touch base with them frequently. Other companies might be trying to take them from you. By reaching out often, they’ll be much less likely to switch providers. Create a reminder in your calendar to call your clients at least a few times each year. If you can’t get a hold of them on the phone, send them a message.

Get Popular Websites to Review Your Company

Online reviews determine customers’ decisions more often than you might think. A single bad review could drive a ton of potential customers away. On the other hand, a few good ones could bring in a lot more business. Sometimes, popular websites won’t give you a review unless you’ve paid them. While that might not sound fair, think of it as the cost of doing business. In the end, it’ll be more than worthwhile.

Effective Marketing Strategies for CPA Firms

CPAs need to market their services just as much as anyone else. Use some of these strategies to see how they perform. Most of the time, you’ll gain a lot of attention. Plus, you can use more than one of them at a time. The more strategies you use, the more people you’ll reach.