Did you know that most businesses spend $1000-5000 every month on average on SEO services? They are investing because they have generated results through SEO and understand its importance.
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Search engines are evolving on a daily basis, which makes it a bit challenging for businesses to evaluate and integrate the latest SEO trends to help them generate more organic traffic, sales, and enhanced rankings. Although one can’t directly get access to the upcoming SEO trends from search engines, we can keep track of the algorithm changes that can help us identify upcoming trends for SEO growth.
Yes, we all know that the biggest SEO trend of 2023 will be the integration of artificial intelligence (AI), but along with that, you will notice plenty of other SEO trends. Although you would have to research and figure out which SEO trend is going to work for you or not.
Hence, to make the overall selection process easier for you, we have figured out the top 7 SEO trends that are going to work like a booster for you. But before that, let’s have a look at the advantages of developing SEO strategies on the basis of the latest SEO trends:
- Better Rankings:
SEO Trends are directly linked with Google Algorithm updates, as Google makes changes in its algorithm, SEO trends change as well. In short, by following the right SEO trends, you can understand the Google algorithm changes and can achieve better SEO rankings. - Speedy Growth:
By using generic SEO strategies you can only expect normal results, but to speed up your growth you would need to integrate the right Search Engine Optimization trends. Search Engines & their trends can help you generate 300% more traffic to your website as compared to Social media & other platforms. - Helps to understand How Search Engines Work:
SEO trends are developed to help you learn more about how the search engine works. Google makes changes in its algorithm to omit low-quality pages and enhance its overall platform almost every year. And to implement those changes in our content & SEO strategies, SEO Trends are created. Hence knowing the trends directly helps you learn about how search engines work.
Building a convenient SEO strategy based on the latest SEO trends is crucial to ace your SEO game in 2023. This is the reason that most businesses and your competitors are ahead of you because they hop on the right SEO trends at the right time.
Top 7 Fascinating Trends That Can Assist You in Acing SEO in 2023
Now that you understand the importance of SEO, let us have a look at the top Search Engine Optimisation (SEO) trends in the dynamic industry of online marketing and growth. Let’s together get rid of all the older trends that you might be using and inculcate the latest trends to notice exceptional results in 2023.
1- User Experience: A Vital Quality Factor for SEO
Who says search engine optimisation (SEO) is all about keywords, backlinks, and quality content? There are over 200 ranking factors Google has, and “User Experience” is considered a crucial factor.
Generally, user experience is the kind of experience your users have when visiting and using your website. If you have an easy-to-use website with a proper flow, your users are going to have a better user experience. On the other hand, if you have a difficult-to-use website that is not built using proper planning of flow, content that has been created with good copywriting tips, and pages, slow loading speed, and so on, then the users are going to have a bad experience linked with your website.
Previously, Google used to look at keyword integrations and backlinks for ranking a website because of which marketers and content writers said link building is worth trying, but with time, Google is becoming more customer-centric, and that’s why user experience (UX) has become an important ranking factor.
A better user experience is going to help your users stay on your website for a long time.
| Top User Experience Factors That Affect SEO |
| Site Speed |
| Mobile-friendliness |
| Visual & Designs |
| Website Elements |
2- Core Web Vitals: The New Ranking Signals
Google focused a lot on the user experience (UX) of a website for better rankings, but website owners and SEO experts were confused by the evaluation process of user experience.
The main question was “How to figure out if a website offers a good or bad user experience?”
To eliminate this confusion, Google designed Core Web Vitals (CWV), which are also considered new ranking signals.
| Core Web Vital Metrics | Normal Value |
| Largest Contentful Paint (LCP) | 2.6 seconds on less |
| Cumulative Layout Shift (CLS) | A score of 0.15 or less |
| First Input Delay (FID) | 150 milliseconds or less |
Some of the major Core Web Vital metrics are as follows:
- Largest Contentful Paint (LCP):
This factor measures the time taken by your website to load the largest area or image on your website. To offer a good User experience, you should have an LCP of 2.6 seconds or less for 80% of the profile visits. - Cumulative Layout Shift (CLS):
Have you ever noticed a shift in the content on a website whenever the website is loading its elements & other sections? Well, that is called Cumulative Layout shift and is considered a crucial Core Web Vital Metric. If your website has a CLS score of 0.1 or less, then it’s considered good. - First Input Delay (FID):
Just imagine you clicked on a button or menu on a website and it responded in 3 seconds, that 3 seconds is the First Input Delay measure of your website. To offer a good user experience, a website should have 150 milliseconds or less First Input Delay.
3- Relevant Content is Important
Want to become an authentic figure in your industry with the help of content and SEO? Then, without a doubt, you have to integrate relevant content on your website. Well, what does “relevant content” mean? The answer is how well your content answers a search query.
From the search engine’s point of view, every time a user drops a search query, the search engine carries forward research and selects the website that perfectly matches the right answer to the search query. Your content is responsible for the conversions and fulfilling your users requirements; hence, it’s important to create relevant content.
Secondly, you can build relationships with your users by creating relevant and customised content, as more than 77% of consumers believe that an organisation that customised content, is specifically working on building relationships with its audience.
4- Invest in Informational SEO
More than 99,000 searches take place on Google every second, and most of them are informational search queries. Which states the actual potential of informational content & local SEO.
Informational SEO is a type of intent-based SEO tactic in which the search queries targeted are mostly for informational purposes.
Some examples of informational search queries are:
- How to make coffee at home?
- How to write effective content for websites & blogs?
5- Test Shorter Keyword Phrases
Every time we look for keywords, we are searching for those that have a high search volume and low competition. But we don’t know how we forget to integrate shorter keyword phrases into our keyword strategy, as they have the highest search volume.
Next time you are looking for a way to cover a broader market and you are unaware of the intent of your customers, make sure to integrate short-tail keywords into your keyword strategy.
6- Mobile-first Indexing in Google
More than 51% of web traffic comes from mobile devices, hence, in such a situation, not focusing on the indexing and user experience of your mobile users is going to make you lose a lot of organic traffic.
By noticing such statistics, we can assure that mobile devices are not going anywhere. Because of this, mobile-first indexing on Google was introduced, in which a website’s mobile version is preffered for indexing and ranking a website.
Previously, the desktop version of a website was used for indexing, but now it has shifted to the mobile version of the website. Hence, if you are someone with a non-mobile-friendly website, you’ll be unable to notice optimal Google search results.
You can test the mobile-friendly version of your website by using the Google search console. Moreover, the tool also offers you a feature to remove the mobile-first indexing feature from your website.
7- Optimize Google Featured Snippets
Do you think optimising featured snippets is an old-school SEO tactic? If yes, then you are completely wrong here, as it’s the latest SEO trend. And you would be shocked to hear that featured snippets get more than 34% of overall clicks.
Featured snippets can directly help you enhance your Click through rate, as featured snippet search results are more noticeable as compared to regular organic search results. A better CTR leads to higher conversion rates and better organic search rankings.
Final Words:
SEO trends are important because they help you understand the behaviour of your target audience. In short, SEO trends help you reach out to your audience in an effective way. You just need to keep a track of the latest trends in the SEO industry and implement them at the right time.