Marketing your private charter service for jets can be tricky. It can be a niche market and there are so many angles that you will want to cover. The key will be to advertise in a truthful yet highly appealing manner. Do it right and on the right channels, you will guarantee yourself great exposure. Here are 5 new digital marketing ideas that you can use for your private jet service.
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1. Use Social Media to Launch Your Campaign
The first thing you will need to do when you launch your first private jet charter marketing campaign is to make sure you are in prime time. Nowadays, this means marketing directly on social media when your target audience will be online. This is the place where you can place PPC ads, live streams, informative videos, and other content.
On social media in 2022, paid ads are the best way to reach your audience on social media. Organic traffic is not as effective anymore with the amount of clutter on the internet. You are competing for attention and sometimes the only way to get that attention is through social media advertisements. You can do this in a variety of mediums on multiple platforms. Research what types of content do well on each platform before you invest.
Social media reaches hundreds of millions of people on a day-to-day basis. All you need to do is use a mix of engaging SEO, paid advertisements, and video content to make your name. The content you post needs to be tailored to show off all of your strengths. The more successful you are in doing so, the quicker you can raise your profile.
For a private jet service, this may look like showcasing the amenities that your service offers. Entice prospective customers with the grandeur of luxury and a more private flying experience. You can segment a number of types of customers from business executives, to newlyweds looking for a honeymoon getaway.
2. Advertise All of Your Available Destinations
The main thing that a potential customer will want to know about is where you can take them. You need to be able to list a full itinerary of all of your available destinations. These should include a mix of the practical and the exotic. Practical areas can include all of the world’s foremost business zones.
However, there are plenty of desirable vacation spots that you can also make mention of. Places like San Tropez, Hawaii, Ibiza, and Rio are areas where people would love to fly on a charter jet to. The fact that you can fly them to the world’s most favored hot spots in full luxury will be a major incentive.
3. Put the Spotlight on Your Luxury Features
One of the absolute must-dos for modern online marketing is to highlight all of the features you can offer your clients. This is all the more true for a private charter. You want to include plenty of video content that runs down all of the luxury features they can look forward to. A state-of-the-art charter is one that shows, not tells.
You can post a series of videos on all of the various amenities that you offer in the course of a flight. These can include sleeping areas, top-quality food and drink, lounges for relaxation, and other perks. The more you have to offer, the more likely you will be to attract interest. Whatever you have, show it off.
Don’t forget the benefits you offer besides amenities. Emphasize how fast your jet will be able to take them to their destination, especially if you are advertising to executives. They will be shocked to see how much time they can save versus using a traditional airline. The convenience of private flying is all about privacy, luxury, relaxation, and time-saving.
4. Market All the Features Airlines Don’t Offer
While you are busy marketing your features, you may as well as focus on the ones airlines can’t. This will serve to differentiate you more easily. It will also drive home the point of coming to you instead of booking a conventional flight. Whatever it is, whether a service or convenience if they can’t do it, you can.
5. Partner with Other Companies for Cross-Promotion
One of the very best things that you can do to drum up business for your jet charter will be to partner up with other companies. There are lots of businesses that are active in areas that complement your own. This can include hotels, booking agents, restaurants, food and drink suppliers, and a host of others.
The crucial thing will be to choose partners for a promotion that is in line with your business. You need to be able to bring something to the table to profit.
By promoting in line with each other, you can increase your fan base and gain valuable references. This can help to make your business a household name in a very short amount of time.
6. Use Influencer Marketing with Travel Bloggers
It may also be a great idea to take advantage of affiliate marketing as well. There are many different travel bloggers that could bring over conversions through their blog sites. This will give your business more traffic with little effort. All it would cost is a small commission.
Or you can go with a more direct endorsement from a travel blogger. If they have a big following on Youtube or Instagram you can have them create a sponsorship ad read or sponsored post. This will inform a lot of their audience about your services and give you even more exposure.
7. Have a Rewards and Referrals Program
Encourage frequent flyers with a miles rewards program. This will be especially great for business executives who travel often. These are the types of people you will want to convert into loyal customers. Giving them savings and incentives will encourage them to keep coming back.
In addition, you may want to have a referral program, so that if they refer one of their friends to your service they can both receive a discount. This is how you will be able to gain more clients.
It’s Time to Spread the Word
There is no time like the present to get started on advertising your jet charter service. This is a business that demands top-of-the-line marketing. You owe it to yourself to garner the maximum positive publicity. You will need to do so in the shortest possible time. Online marketing is the way to get great results.