7 Best E-commerce SEO Practices to Boost Your Google Ranking in 2020

March 4, 2020

|In Digital Marketing Strategy, SEO, Digital Marketing, Content Marketing, Inbound Marketing, PPC Marketing

In today’s digital landscape, Running an e-commerce store can be a very profitable business, but that doesn’t necessarily mean money will start flowing in beginning itself but to achieve that your business should drive maximum traffic to your website. Well, this can be accomplished simply with the help of some actionable SEO tips, and it’s something that will take you a long way.

Broadly, SEO is the way of improving the number of visitors to a particular website, by improving the placement or ranking on search engines such as to improve online visibility in terms of Organic Search. Search engines keep tweaking their search algorithms, some are tiny, while some drastically affect the Search Results. Hence knowledge of how a website gets ranked comes from research, experimentation, experience, and a few other sources. Here the role of SEO starts, by adjusting factors to manipulate the order of results.

But as you launch your brand, and start to build out your online presence, you’ll likely still find yourself wondering: What are SEO best practices, exactly? This is precisely why I have curated a list of the best e-commerce SEO practices.

1. Loading Page Speed

This is one of the most important factors to look after. Living in the world of 4G’s and 5G’s internet connection, the slow speed can cost you your loyal customers. Studies show that 40% of visitors get frustrated and leave the site if it does not open within 5 seconds. Thankfully there’s a lot you can do to improve the load time. Remove all those obstacles which are pulling down your website speed. There are many ways like reducing HTTP requests, minimizing server response time, using high compression for images, asynchronous loading of CSS and JavaScript, etc. to improve website speed.

2. High-Quality Content

Do remember content is the king. Never compromise with the quality of the content. Content should be created primarily for users and not for search engines. Creating user-friendly, fresh and unique content on your site gives Google a reason to elevate your listing. You won’t see the users typing in long questions as it requires more effort and time. However, when it comes to voice search, queries will surely increase in terms of words. therefore content should be readable and You scan try stuffing content with long-tail and conversational keywords. Creating quality high-value content can become the game-changing move for you and your business.

3. Always Add Good Quality Images and Videos

You’ll have a hard time selling any products if you don’t have any images or videos to accompany them. Though video content is not yet fully equipped by most of the website owners. But according to many e-commerce development giants, videos are going to be the best ways of communication between your product and your audience. Some surveys suggest that viewers are more keen to gain information from videos rather than reading it. It helps your customers to get engaged with the product you are have already put on. Images and videos indeed to be good in quality since people do purchase considering them more often. It might not be a cost-effective strategy for a small business but it’s definitely worth the investment.

4. Put The Content Making Attractive Headings

You can improve your rankings by developing longer, more in-depth content with an attractive heading. The best way to keep your readers from experiencing a headache while reading your content is to break up your content with lots of subheadings and actionable images. This will definitely help you with the ranking and also increases your backlink portfolio. This move will definitely hit two targets in one blow.

5. Go With Blogging

If you are running a blog on your website then you’re already doing the right thing to boost your Google rankings. Saying would not wrong that it is also an important tool for lead generation. However, most people do not get that blogging can also go in your favor lifting up your SEO Ranking. Go with fresh, engaging and informative content to grab more readers to your site. Do let them know more detail about your business and products. Blogging actually connects you with your customers. Many successful e-commerce development firms find this guideline very crucial to bring your site to the top of the list.

6. Go Just Beyond The Text

The content you put on your website must not like a formality. You should go ahead to beyond the text only. As mentioned earlier, you are developing content not for search engines but for users. When you are using images, slideshows, audio, and video on your site, users are going to stay on your website for a bit longer time. This will improve your user experience in a great manner. so it is time to go more creative to provide information to your customers but in an interesting manner.

7. Optimize Your Site For Mobile Devices

A recent research study by one of the USA based e-commerce development firm stated that 35% of all online retail sales in Q2 2017 came from mobile devices. This being the case, you must know that it has become critical for online retailers to optimize their e-commerce websites for mobile. You can optimize the website by using mobile-friendly themes, mobile plugging on CMS platform, WordPress, AMP (accelerated mobile pages), Bootstrap, etc. Activating social logins and guest sessions, Including social media share buttons, and Providing alternative mobile payment options are some of the SEO practices for mobile that can help you to get boosted ranking. So, if you’ve not yet optimized your web pages for mobile, now is the time to act.

Final Thoughts

So, Which of these e-commerce SEO tactics will you implement? Now is the time to take action and utilize at least some of these guidelines, so roll up your sleeves and get to work!

Author Bio

Jane Hart is a digital marketer & technical writer at Selected Firms, an online platform for finding top e-commerce, mobile, web, and marketing companies on the web. She has extensive experience working in the technology industries and is responsible for introducing emerging eCommerce trends to the team. Besides her passion for content writing, she is an avid fan of football and love to dance.