So you came up with a brilliant concept for a digital product, spent months designing and developing it, and even tested it with real users. Nothing could possibly go wrong, right?
Quick Links
But then you publish your mobile app in the hopes of huge success. However, there is no excitement about your product, conversions fall far short of expectations, and, worst of all, nearly no one instals it. How could this have happened? You should keep in mind that the present mobile app development company is brimming with unique and innovative alternatives. You are not the only one competing for the attention of users, making it difficult to stand out.
Because user behaviour has changed, mobile application conversion strategies for product and marketing concepts differ from those used on websites. That is one of the primary reasons you should employ both platforms’ various methods.
What strategies, on the other side, can you employ to improve mobile conversion rates? Let’s start with the basics
What Is Mobile App Conversion Rate?
In the world of mobile apps, Mobile App Conversion Rate refers to the amount of desired actions performed on your applications. In general, the MAC rate is determined in two ways:
either by total app downloads or by calculating the number of people that purchase an app.
The mobile app conversion rate is a significant tool for app developers and owners alike, as it represents the app’s performance in the app store among the eventual consumer base. It represents how the app is being used by the end user and the impact your software is having on their lives. It aids in identifying the link between users who discover your app, download it, register themselves, and make in-app purchases.
Mobile app conversion is dependent on factors that may be influenced in a variety of methods, technologies, and techniques that can be utilised to increase the rate of your app.
In this article, we will look at 6 tips for increasing your mobile app conversion rate in 2022.
Make it simple for your app’s users to do actions
When a consumer is about to make a purchase, even a minor stumbling block might cause them to back out. To prevent this from happening, ensure that your app’s conversion action is seamless, perfect, and straightforward.
Make care to test the processing several times until it has been polished to its limits. Integrations, security features, reaction time, and other aspects of your payment gateways should all represent the simplicity of doing business with you in real-time.
Localization
Localisation enables you to better personalise your software to consumers from various nations, cultures, and languages.
Consider this: even if you design your app in English (although the language is spoken by over a billion people globally), it will still fail to reach all of your prospective consumers. What if someone does not know English and would rather utilise digital solutions in their native language? This is where localization comes in.
And, no, you are not required to localise all items at once. Instead, start by translating the most important sections of your app’s website, such as the app description, keywords, or pictures.
Reduce Friction Points and Streamline Your Processes
Remember that applications are always designed to better serve the user. Determine the places of friction and bottlenecks in your user journey. Examine whether your app requires email signup, GPS tracking, or data privacy.
Many effective app marketers have emphasised how just one more step may result in thousands of users returning. Recognize and eliminate such friction areas. Make sure that all of the stages in your procedures are truly required, and that going through them is a pleasant experience for users by keeping the phases as inconspicuous as possible.
Separately market your app for the iOS and Android platforms
Though the Google Play Store and Apple App Store provide the same services, the traffic to both platforms is vastly different, and as an app owner, you must capitalise on this.
Understand the many features and specifications of each app store, as well as the demographics of each user base. Mark their purchasing patterns, talents, and answers, and make sure you design marketing techniques that take use of those traits. Success on one platform may lead to optimism on another, but it does not guarantee complete success. Separate tactics must be devised and implemented in order to achieve this.
Improve User First Impressions
The conversion rate of your mobile app is understandably linked to the first impression that users have of your app when they see screenshots of it on the App Store or Play Store, as well as the user experience when they launch the app for the first time after installing it on their smartphone or another device.
Consider it in light of your personal experience. Wouldn’t you remove an app that claims to make tax filing easier for you if it stalled when loading for the first time? We will go into more detail about screenshots later in our list of ideas to enhance mobile app conversion rate, but we hope you appreciate the importance of generating a good first impression.
Increase the number of user ratings and reviews
Have you ever heard of the concept of social proof? This psychological and sociological phenomena demonstrates that people who are uncertain are more prone to mimic and follow others in order to make the right option.
When looking for a hotel or ordering food, you most likely read reviews. The same is true with app ratings and reviews. A large amount of positive comments in app stores is a sort of social proof that will entice new customers to download your app.
Conclusion
Mobile App Conversion rate isn’t some metric that determines whether your app is a success or a failure. It will inform you whether your existing methods are working or whether you need to make adjustments. Once you have a deeper knowledge of this notion, you can use it to boost ROI, drive sales, and accomplish your company objectives.