A website’s quality and performance are essential to virtually any type of business’ positive image and ability to shape positive customer experiences. Here are a few of the most important aspects of stellar website design that businesses have to prioritize.

1. Display Attention-Grabbing Images

Your website needs to make a strong visual impression on visitors. The images or videos that you use need to be in high resolution and appear crisp on a variety of screen resolutions. Photographs need to be professional quality. Avoid using stock images that look like they could have come from anywhere. Your site’s images should look unique and convey what’s special or unique about what your business has to offer.

2. Build Secure Infrastructure

It is vital that all web traffic on your site is secure. If customers have any doubts or concerns about the security of a website, they will feel iffy about whether they can continue using it and certainly won’t feel comfortable about making a purchase on it. Equipping your site with enhanced security features and zero trust login will give visitors confidence about using your site safely.

3. Test Functionality Exhaustively

Errors on a website can be a death knell in the customer engagement process. If something doesn’t work on your site, it can really rub people the wrong way and lead them to conclude that a business just doesn’t have it together overall. Before you go live, it is imperative that you conduct comprehensive testing to verify that your site is fully functional. As a part of your site’s regular administrative management, you’ll need to arrange for internal quality checks in addition to continual monitoring that flags errors in an event log.

4. Amp Up Speed

Online shoppers don’t want to wait long for pages to load after they click on a product or category. If your site lags in speed behind competitors’ sites, it could be hurting your site traffic and sales volume. Speed needs to be one of the most important criteria that website designers emphasize. Periodic site maintenance should include speed tests to proactively ensure that everything is working as it should be.

5. Include Prominent Social Media Links

A business’ website needs to feature conspicuous links to all of its social media accounts. Make it easy for customers to connect with you on their preferred platform so that you can keep them engaged where they’re most accessible.

6. Teach People Something

A well-designed website tells people about your business and its products or services. Expanding the breadth of your site’s content to include informative materials may prove to raise visitors’ estimation about the site’s overall quality. In general, it is good for companies to take the time to educate their target base of site visitors because it serves the purpose of establishing credibility. Informative engagement creates the perception of a business as a credible authority about what’s happening in their field. People typically like to work with a business that can share authoritative guidance about a matter that customers care about.  

Simply getting visitors on your site isn’t going to win them over, even if you can readily demonstrate what’s worth checking out about your business. You have to engage people in a way that’s unique and likely to strike a chord with them. Don’t be afraid to be quirky or different because standing out is a good thing. Don’t be too esoteric that people won’t get what you have to say in a snippet of information such as a category heading. Instead, be succinct but expressive in a way that resonates with your target group.