Introduction

One of the fastest expanding industries in the world is live streaming. With new platforms like Facebook Live, YouTube, and Periscope, anyone can go viral with a single video or livestream. However, building a successful live streaming brand takes more than just being on camera. There are many different factors to consider as you grow your channel—from audience engagement strategies to community building techniques that will help you cultivate loyal viewers.

In this post, we’ll cover 6 tips for building a live streaming brand that will help you grow your audience and get more views on your videos!

Set up a consistent schedule.

When you’re first starting out, it’s important to set up a regular schedule. This will help your viewers know when they can expect you to be there and what times are off limits for streaming.

In the beginning, your schedule may be very flexible because you aren’t sure how many followers or viewers you’ll get. I recommend setting up a stream that happens at least once a week (ideally twice), preferably on the same day(s) every week until you have enough consistent viewership to justify changing things up. If you’re lucky enough to have an audience that’s loyal and excited about watching new content from your channel every day, then go ahead and do it! But make sure that taking breaks is part of the plan—even if no one else is watching, it’s important not just for yourself but also for those who care about seeing live events as they happen so they can stay engaged in the process of building a community around their favorite activities.

Create your own content.

If you want to build a successful brand on Twitch, then creating your own content is the first step. Making and following a timetable is the most effective approach to accomplish this. Make sure that the content you create is relevant to your audience and consistent with what they expect from you.

Your viewers will become invested in your stream if they can trust that they can tune in at any time and see new content being produced regularly by one person. By doing this, you will build up trust among your viewers for both yourself and the brand that represents yourself as a streamer.

To ensure that the quality of your streams remains high, we recommend blocking out several hours each week where no work is allowed to interfere with what needs to be done (streaming) and when it needs to be done. 

Ensure you are using the right streaming gear and settings.

Before you start streaming, make sure you have the right streaming gear and settings. You need a microphone, webcam, capture card, gaming PC (or laptop), streaming software, and an Internet connection that can handle high bandwidth. The best way to get a feel for what kind of quality stream your equipment produces is to test it out before going live. If something doesn’t work or isn’t working the way you’d like it to be—whether it’s your computer, microphone, or connection—you’ll want time to figure out how to fix it before you hit “Go Live.”

Engage with your viewers.

When you’re live, engage with your viewers! This is the one time that you can actually talk to them. Ask them for feedback about what they liked and didn’t like about your last video, ask for their opinions, ask what they would want to see from you next. The more interaction there is between you and your audience the better chance of building an audience that will stick around and help grow your brand!

The goal here is to get as many people as possible watching your streams so that they build up a following of loyal fans who will be excited when new content comes out. If it means engaging in conversation with some viewers, then go right ahead!

Support Others in the Livestreaming Community

The live streaming community is one that should be supported. By supporting other streamers, you’re helping them grow their brand and audience. You can also learn from their experiences and mistakes, which will help you avoid making those mistakes yourself.

Supporting other streamers has many benefits:

• It helps build your own brand. When someone is watching another streamer, they may discover your channel through their broadcasts or social media profiles. This could lead to a new viewer for you!
• You might get tips on how to improve your content and strategy from more experienced broadcasters in the space—helping you grow as an individual creator online rather than just focusing on increasing views and subscribers.

Conclusion

If you’re looking to grow your live streaming brand, there are a few things you need to know. First and foremost, you can’t just sit back and expect people to fall in love with what you do. The greatest thing about live streaming is that it takes work and dedication to succeed. That means setting aside time each day or week to create content, interacting with fans on social media sites like Twitter and Facebook (which we recommend using), and even interacting with other YouTubers in your field by directly messaging them on Instagram or reaching out via email if necessary!