Is it possible today to promote your brand while ignoring social media? I would dare to doubt it.

In today’s digital age, social media has become a powerful tool for businesses to connect with customers. With over 3 billion active users worldwide, it’s no wonder that companies are looking to leverage these platforms. By analyzing social media users’ tendencies, businesses can gain valuable insights into their customers’ behaviors, needs, and preferences. Then, those insights help to develop marketing strategies that are most effective.

So, do not waste the social media potential: explore the recent results from the study on how social media affect people conducted by Passport-Photo.Online. Understand how customers interact with social media and skyrocket your next campaign with these 6 lessons on the customer mindset.

Most people still feel good about social media.

Here’s the popular dilemma: are social media a blessing or a curse?

In recent years, there has been a rising trend of social media detox. Many people decided to take breaks from social media platforms, believing that reducing screen time can improve their mental health. That’s all because social media has been blamed for lower attention spans, sleeping disorders, and negative impacts on mental health. 

However, despite these concerns, a surprising 80% of people still feel good about social media. Despite some drawbacks, social media continues to be a popular and influential platform for connecting with others, staying updated, and sharing experiences. 

Billions of active and satisfied users worldwide present a significant opportunity for businesses to tap into this vast user base and engage potential customers effectively.

Explore various social media platforms

Not every social media platform is the right choice for your business.

Above all, the popularity of social media platforms varies. According to the Passport-Photo.Online study, the top 7 most used platforms are:

• Instagram: 70%
• WhatsApp: 67%
• YouTube: 66%
• Facebook: 65%
• Twitter: 52%
• Snapchat: 33%
• TikTok: 31%

As you can see, there’s a vast difference between Instagram and Snapchat or WhatsApp and TikTok, to name a few. To stay connected with your customers, you should bet on the platforms they like to use the most.

However, you shouldn’t rely solely on the above statistic.

Your social media strategy should be tied to your specific target group, as each age group has different social media preferences. So, in addition to the general data, investigate more detailed statistics about demographics as well. It will help you to make more informed decisions. 

Also, consider retargeting as an excellent way to make full use of your existing social media channels.

Social media are all about the connection

What does social media help you with the most?

Here’s what people replied when asked this question in a survey:

• Stay more connected with family and friends: 40%
• Spread news about important events: 39%
• Develop a platform where my messages can reach large audiences: 37%

It seems that relationships, staying updated, and self-expression are equally important for social media users. 

You may wonder how this information can help you with your marketing strategy. So, the point is social media users – and your potential customers – use those platforms to satisfy their needs. The above statistic is an excellent insight into their most important values and desires.

Equipped with this knowledge, you can adjust your message to their expectations and create content that resonates with them.

Brightening up the feed: The uplifting power of social media

When we asked Americans if social media gives them a chance to lift their spirits, 68% said “Yes.” It brings up another question: can businesses use the advantage of this positive effect?

The answer is also: yes!

With so many people experiencing positive emotions on social media, it’s clear that this platform can be a source of joy, inspiration, and motivation. It also means that people look for this kind of content. For businesses, it indicates that uplifting content will resonate with their audience.

For example, you can share motivational quotes, heartwarming stories, or feel-good videos that inspire and uplift your followers. You can also consider spreading acts of generosity, such as showcasing stories of people making a positive impact in their communities. 

By understanding that social media can be a source of positivity for your customers, you can tailor your content accordingly. It will give your audience the emotional lift they seek, creating a deeper connection and engagement with your brand.

Boosting Self-Worth: A Winning Strategy on Social Media

The impact of social media on people’s perception of self-worth is evident. According to the Passport-Photo.Online survey, a staggering 68% of respondents agreed with the statement, “Social media has made me jealous of other people’s lives.” 

Indeed, social media can sometimes lead to negative emotions such as comparison, envy, and feelings of inadequacy. As a business, understanding this sentiment among your audience presents an opportunity to create actionable and helpful content. Here are some suggestions:

1. Share authentic and relatable stories. Instead of showcasing only the highlight reels, share stories of struggles, challenges, and personal growth. This way, you show your audience that everyone faces ups and downs in life and that it’s okay to be imperfect.
2. Provide practical tips and tools. This strategy could include self-care routines, mindfulness exercises, self-affirmation techniques, or resources for seeking professional help.
3. Foster a positive and inclusive community. Create a safe and inclusive space on your social media platforms where people feel welcomed, accepted, and supported. Encourage constructive discussions, celebrate diversity, and promote kindness and empathy in all interactions.
4. Promote body positivity and inclusivity. Avoid promoting harmful beauty standards or engaging in body shaming. Instead, favor body acceptance, self-love, and confidence in all body types, sizes, and colors.

By incorporating these ideas, you can create valuable content that resonates with your audience. It not only meets their pain points and showcases your understanding but also promotes empowering messages that can inspire others.

Leveraging Social Media for Work-Related Ads

In the world of American employees, social media during work hours is not just a distraction but also a way to recharge. Recent statistics reveal that among 86% of US employees who use social media, 43% spend up to 30 minutes on popular platforms, and 39% spend between 31 and 59 minutes daily. 

Actually, 94% of American employees believe using social media at work helps recharge their batteries, making them feel more productive.

It presents an opportunity to target ads toward this audience. As a business, you can adjust your advertising during working hours and offer relevant courses, resources, and products that can help employees enhance their work performance. Also, by understanding the potential of social media as a platform for work-related engagement and productivity, you can create content that resonates with this audience. 

Tapping into the mindset of employees who use social media during work hours will help you craft ads that speak directly to their needs, providing them with valuable tools and resources right at the time when they need them. 

Final thoughts

A deep understanding of the audience is the key factor determining whether the content will engage them. But it’s not just about the content itself. What also matters is the attitude towards the platform they are using because it adds up to the whole user experience.

That’s why those 6 lessons were created: to inspire you and help you discover the potential of studying user behavior in depth. Hopefully, now you will be able to transform your social media strategies and take them to the next level!

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Short bio: Karolina Turowska, a writer and travel enthusiast at PhotoAiD. When it comes to writing, she loves bringing dry facts to life. When it comes to travelling, she just loves bikes.