A good way to understand what Growth Hacking is, we need to quote Ryan Holiday’s description.

“A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform API’s instead of commercials, publicity, and money.”

Resolution strictly followed by growth hackers: Product + Growth = Impact

Below you will find some strategies to help you make an impact on your audience.

1. Pre-launch email list

When it comes to effective business growth strategies, email marketing remains king to find both leads and conversions.

Focus on creating an email list. This will allow you to reach your audience and convey your message effectively and in time. You can use scheduling tools like you can do it, using an Instagram scheduler. Optional, email marketing is a great way for businesses to build a start-up signal for any product or event.

It will also allow you to gain potential customers even before you launch. But don’t just create an email list idle. You need more than luck to succeed in affiliate business and try to get your audience to want to get started.

2. Participate in events and conferences

The fact is that 30% of new businesses will not be able to make it in 24 months. These are hard statistics, but you need to think about them. By participating in various activities, you can gain the necessary skills և concepts that you can apply to grow your business.

Do not be afraid to move forward, learn from the best, make connections. Do not let failures break you, learn from them, get inspiration. What you get as a result will be more than what you lost. Presenting your business at relevant business events and conferences will allow you to gain recognition, experience and courage.

3. Analyze your competitive field

Never believe that you have no competitors. Even if you are the first in the market, competitors will appear very soon. Competition can differ by size, but it always exists. Examine your competitive field, do analysis and research. Once you know your competitors well, you will be able to assess your advantages over them and deliver them to your consumers. Maybe you’re thinking of making your invoice online? It will definitely be a strong advantage.

Carefully follow the changes in the competition field, be prepared for them. Think a few steps ahead. This will make your business position faster to adapt and use your strengths.

Many businesses fail because they do not know their competitors well. As a result, they fail to produce the desired results. Focus on the rumors circulating around you and your competitors’ brands. To do this, you need to be in the same digital places (social media, forums, etc.).

Follow the competition field feedback – What are their customers satisfied with? What are they dissatisfied with? This will help you to understand what steps to avoid, and what tricks to develop.

4. Working with influencers

Why do brands work with influencers? The reason is very simple. Because they already have a stable audience, they can influence their audience. So you send your message to a wide audience. Work with influencers who already have more than 50.000 followers.

Entrepreneurs need to work with influencers to promote their products and services by sharing the latest news. Influencer marketing, if done right, can help any business raise awareness and reach the masses. Use a SOP Software that will allow you to document and then easily share your policies and procedures with your staff.

Using the power of influencers is a big marketing boost for new startups who can not afford to compete with established brands (in terms of marketing budgets). The followers of an influencer can become your potential customers.

Take the case of Gymnashark, a brand known for increasing brand reach and sales by using influencers. Gymnashark was heavily influenced by the bodybuilding and fitness industry to build brand awareness and generate traction.

5. Offer discounts or gifts for social media shares

Millions of social media users around the world can help you promote your brand. But these users need to understand what they will get in return for helping you.

Simply asking people to share your brand on social media will not work. People always think. “What’s in it for me?” Offer discounts or gifts to people, encouraging them. By rewarding them for their spread, you will find that your brand is spreading fast on social media.

6. Create content based on your customers’ feedback

Customer feedback is very important to your business. It will help you to understand what your customers are happy with and what they are dissatisfied with. Thus, you will be able to resolve complaints quickly.

Organize surveys from time to time to find out what your customers have to offer. Answer their inquiries, consider suggestions։ in this way you will give them a signal that they are a part of your success, they are valuable to you.

Allow your audience to understand the value of your product through your business content marketing strategy. No matter what type of service you provide, your content marketing strategy should always focus on getting the right audience.

When planning a content marketing campaign, always focus on creating shared content. Videos and images, for example, have become an integral part of many content marketing campaigns. The main reason is that you can convey a lot of information in a short package. You can use shape generators to facilitate your work.

Creating the right content is quite a challenge for content creators, but a good result requires serious effort. Target accents, a little emotion and value, and you will have great flows.