6 Expert Marketers Share Their Top Secret to Get Executive Buy-In

Getting executive buy-in is a massive challenge for marketers—and it’s just one of several major challenges holding them back. Recent surveys from organizations including Gartner , Content Marketing Institute and The CMO Council continue to prove that marketing strategy is a massive pain point for marketing professionals. More intelligent insights and access to smarter marketing technologies have led to a state of complete analysis paralysis. So, how can we bring data, technology and talent full-circle with a performance-driven marketing strategy? After a bit of research and deliberation with my internal team, it was clear that we needed to bring in the undeniable experts for this conversation. So, we asked top marketing minds how to solve for this problem—zeroing in on team alignment, goal setting, campaign reporting and more. Top marketers weighed in, and they had a lot to say. So, we’ve created a three-part series to cover all key pieces of a performance-driven strategy. Read on to see what the experts recommend. Align Expectations Across Departments—from Marketing to Leadership My belief is that a performance-based marketing strategy starts with your company’s purpose and values—what you stand for. If everyone in your company is truly bought in to helping the people you serve to the best of their ability, then everything else, including your marketing, sales, customer retention, and product development, will fall into place. This starts with leadership. If leadership has a short-sighted “get me leads and customers” mindset, then everyone that works for that leader will try to […]

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