Check out these email personalization tips to engage subscribers and earn more conversions! Hey there! People receive hundreds of email messages every single day. So how can you make your emails stand out to encourage them to open your messages and engage with your brand? The answer is email personalization. Personalized emails improve click rates by 14% and conversions by 10% . This means that if you aren’t personalizing your email messages, you’re likely missing out on new leads and customers. In this Revenue Weekly, we’ll look at why email personalization is so important, as well as six tips for creating personalized email messages. Let’s get started! 1. Address recipients by their names This tip is the most basic rule of email personalization, and it should go without saying. Instead of starting your email messages with a generic “Hey there,” you can address your recipients by their names. Email platforms like MyEmailFX make it extremely easy for you to personalize your emails by adding recipients’ names. Just make sure that you always add a fallback value and test your emails to avoid the awkward blunder of calling someone by the wrong name. While it’s important to personalize your emails with the recipient’s name, there are many other personalization strategies that go beyond first name personalization. 2. Schedule emails to send in recipient’s time zones Scheduling your emails to send in a recipient’s time zone is another powerful and extremely simple way to personalize your emails. If your company is […]
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