Technology in the hand of digital marketers is a catalyst for campaign efficiency, more targeted marketing, and smart goals. Today, technology has become fundamental to getting things done whether in businesses, homes, or manufacturing plants. Interestingly, consumers too expect businesses and brands to leverage these technologies. When a brand incorporates innovative technologies into its operations, this likewise offers seamless customer interactions.
Therefore as a marketer, you must know the type of technologies that can benefit your business and targeted audience. Technologies like AI (artificial intelligence), VR (virtual reality), and online tools, when utilized effectively can improve marketing efficiency and also help customers enjoy their interaction with brands.
At this juncture, we would like to explore how AI, a popular technology, is transforming digital marketing for businesses globally.
AI or Artificial Intelligence
AI is a technology that bestows machines and computers with capabilities to perform like humans. Anything that functions like human beings or is better than them in certain aspects has AI behind it. Today, AI deployment is widely used in homes and in businesses because it simplifies tasks, and offers a seamless experience. More so, as AI capabilities gradually become better, this means that its application will increase.
AI outside homes goes beyond Alexa and Siri or virtual assistants. In a business context, AI is key to complex problem-solving, task, and workflow automation. In the digital marketing arena, AI capabilities are windows to a lot more than earlier thought. AI paves the way for continuous data collection which enhances decision-making processes.
More so, AI helps digital marketers to remain proactive which is ensured by data analysis. Besides this, there are many more ways through which AI is transforming digital marketing for businesses globally;
- Machine Learning
Machine learning is a facet of AI. It is a technology that enables computers to learn by leveraging past data or behavioral patterns. Machine learning (ML) analyzes data and predicts output. Regardless of how complex the data is, machine learning allows computers to function optimally without requiring multiple commands. It’s the facet of machine learning that allows AI to perform tasks like humans and also prove reliable even in the most intricate scenarios.
Machine learning can help digital marketers attain insights into large sums of data and leverage it during decision-making. The algorithms can accurately indicate the behaviors that customers will take in the next season or coming days. When properly leveraged, AI with its machine learning capability eliminates bias and errors that can be made by humans.
It can offer quick data interpretations which allow digital marketers to make more informed decisions. Machine learning capabilities are what make AI reliable in every area of application. In fact, one study indicated that AI will power the world economy with $15 trillion by 2030. So, digital marketers can surely use machine learning to identify and analyze patterns with the assurance that AI’s relevance will never phase out.
- Data Accessibility
Data is an asset when running a business. In fact, every passing year only indicates how data availability and accessibility are essential for many business facets. For example, any brand today must rely on data when developing its market penetration strategy. Moreso, businesses in the financial, IT, blockchain, and security require data to operate effectively.
When it comes to digital marketing, data is key to running optimized campaigns and it’s only AI that can help digital marketers access valuable data. AI technology can analyze massive amounts of data in the shortest time possible. Marketers can review customer demographics, purchasing habits, and competitors and then make informed decisions.
Besides that, data helps digital marketers personalize experiences. They are able to access crucial information about customers, for example, purchasing range, shopping habits, names, location, and email addresses which they leverage to personalize interactions.
Additionally, with data, marketers can improve marketing outcomes by developing strategies that will fetch the intended results. Moreso, data through website analytics, social media analytics, and keyword research can improve promotional efforts on social media avenues. Also, marketers can use the data to make predictions and improve future campaigns.
- Chatbots
Many customers may wonder what chatbots are and whether they’ve ever used them. But it is more likely that they have used them. Customers globally use chatbots unknowingly and they stress how these software applications help them access information timely. Today customers can attain assistance online with the help of chatbots and online service portals. Besides improving customer experiences, AI-powered chatbots are a great way to upgrade marketing efforts.
Modern chatbots facilitate natural conversions which allow customers to enjoy their experiences online. Customers don’t feel like they are interacting with robots. AI-powered chatbots improve conversations over time. That‘s because they use previous customer interactions and conversations to provide the intended answers.
Modern chatbots are being enhanced to engage better with online users. That includes using a natural tone, predicting user questions, and offering answers based on previous conversions. They also help online users troubleshoot problems where necessary.
Considering these innovative business solutions allows marketers to make businesses appeal more to all customers. Additionally, AI-powered chatbots help marketers access vital information about their targeted audiences.
- Task Automation
Automation in business operations is crucial. It increases efficiency, and productivity, and also reduces resource wastage. In digital marketing, automation is key to eliminating repetitive tasks and creating more time for the most important tasks. Besides that, AI allows digital marketers to automate many tasks.
Currently, there are many AI tools such as ChatGPT software and other tools like Grammarly with AI elements in them. These tools help digital marketers to get more done in less time. That is during content generation. Also, AI can help digital marketers run paid campaigns effectively. For example PPC (pay-per-click).
Marketers are able to create engaging and high-quality content that appeals more to customers. Besides that, leveraging data helps them optimize the content marketing funnel where they create content for every stage of the funnel. In this way, marketers are able to generate more leads, convert more customers into loyal buyers and retain them.
Additionally, marketers can schedule campaigns to improve efficiency. AI in marketing also ensures hyper-personalization where marketing is tailored to individual customers. Marketers can leverage AI in different aspects of marketing but it may require analyzing the different business financial ratios to make the best decisions. It is ideal to start small and then increase AI applications depending on the revenue generated.
- Reduction of Errors
AI can reduce errors in every area where it is applied. Whether it’s in content creation, data analysis, decision-making, and predictive analytics, AI can eliminate would-be errors. With the fact that AI learns over time, there are higher chances of attaining quality insights from AI. This is most especially when dealing with huge data.
There are more chances of human errors when computing large sums of data and these can affect a campaign’s effectiveness. However, with AI, such errors are eliminated which protects businesses from heavy consequences.
On the other hand, AI usage helps marketers make faster decisions. They don’t need to hire external experts to attain insights from the data. As long as marketers know how to use AI-powered tools, this helps them make better decisions anytime and anywhere. All that a marketer needs to do is choose the right AI tools and ensure data protection.
Conclusion
The use of AI is increasingly becoming popular across industries. That’s because AI is associated with a range of capabilities that at times supersede human abilities. If you’re a digital marketer, it is motivating to know that there are many ways you can incorporate AI into your marketing efforts. Streaming from content creation, data collection, and campaign scheduling to personalization among others, all these are arenas where AI can be applied.
Its use can help you collect relevant information that can power marketing campaigns. Running digital marketing campaigns on data enhances their effectiveness. More so, it can help you with proper resource utilization. Additionally, AI can also help you analyze customer behaviors and this can lay grounds for improved decisions. With that, AI is revolutionizing digital marketing in many ways that are helping businesses to move forward.