In 2020 it’s estimated that consumers will end up spending more than 4 trillion US dollars worldwide on online shopping. eCommerce is here to stay and it’s no wonder that so many individuals, businesses, and brands are offering their products online. 

When setting up your store, you want to maximize your return of investment. Therefore it’s important to implement a proper eCommerce Search Engine Optimization.

What is eCommerce SEO?

When looking up something on Google do you ever go to page two? Didn’t think so. Whether you sell products or not, you need to focus on SEO to increase traffic. For eCommerce sites, SEO can be the difference between success and failure. 

A high ranking in search results creates more traffic, which essentially results in more sales and increased revenue. 

Tips for eCommerce SEO

It’s easy. First, you improve your site’s ranking on Google and other search engines, then you see sales increase. It’s crucial to follow the best SEO practice to have a successful eCommerce store and It’s important to get familiar with eCommerce SEO tactics and techniques. 

Luckily for you, we collected the 5 most useful tips for your eCommerce business.

#1 Focus on structure

Your website’s structure is important for your customers, but it’s also important for search engine crawlers. A good structure on your website will make it easier for crawlers to find content on your website.

Your website structure should prioritize easy navigation. A simple navigation structure helps shoppers and search engines find your products. 

If you don’t have many products, simply listing them on your site will be sufficient. If you have a large collection of products you will have to divide them into categories. 

Remember to create a page for all your products. If you divide products into categories you should give each category a unique page too. your menu bar should also include links to all your products or categories.

#2 Mobile First

Most eCommerce transactions are on mobile. Therefore it’s vital to have a mobile-friendly website. Viewing a site on a mobile device impacts how users interact with elements on the site.

Try having design factors such as paragraph structures, menus, and icons in mind when designing your website. Doing so will make it easier to use your site and prevent users from leaving before buying. 

#3 Use Tags

If you have more than a few products, it’s essential to organize them. Using tags will help you keep track of your inventory and boost your website’s SEO. When defining the tags, use relevant keywords that are commonly used and searched. Try looking at your competitors’ websites to identify the keywords.

#4 Keep your URLs short

Use a clean and simple URL structure. Selecting the right permalink structure will help users find your website. This will also boost your SEO. Don’t use URLs that include filters, numbers, or various symbols. A short and simple URL is for example Website.com/category/product.

#5 Make Unique Product Descriptions

When boosting your eCommerce website’s SEO it’s important to create unique, engaging, and original content. This is especially important for your category pages. For example, if you had an online wine store that sells red wine, white wine, and champagne, you could create unique content for each category. This will boost your website’s SEO immensely. 

Don’t have time for executing your SEO? Find the time! It’s essential to focus on your SEO if you want to be successful with your eCommerce platform. 

To save time try optimizing your time used on ordering products for your shop by digitizing your B2B eCommerce platform.