Every business will have different needs and goals, which means every business will benefit from different strategies and tools. A popular tool is search engine optimization, also known as SEO. Here are five types of businesses that greatly benefit from SEO services.

1. Real Estate Businesses

Real estate businesses do much of their lead generation and advertising online. There are also many moving parts in the real estate business, including real estate companies, individual realtors and their offices, lenders and inspection services. There are also specific property types, styles and price points people may search for. SEO is a good tool to help differentiate between each of these aspects of real estate and to assist searchers in finding them. Real estate is also a type of local business at its core. The realtor or real estate company will likely be selling property in and around the area where the office is located. This means local SEO plays an essential role in the real estate industry.

2. Multi-Location Businesses

When a business has multiple locations, it’s important for that business to ensure people can find information about each location easily when they search for it online. SEO can help these businesses ensure each location appears in relevant local searches by uploading unique information about each location. This is common for businesses such as hotel and restaurant chains. For example, there may be other hotel locations besides Island Cay At Clearwater Beach, and SEO services can help people differentiate the various locations when they search online.

3. Online Businesses

Unlike other types of businesses on this list, online businesses all but require the use of SEO for building brand awareness and generating interest and clicks. This is because there is no physical store available for prospective and repeat customers to visit in person. All of the lead generation and marketing needs to happen online. SEO is one of the most important tools in the online business owner’s toolbox and is essential for expanding their presence online and engaging customers. Because of how important SEO services are to online businesses, they are far more likely to require full-service SEO, including local SEO, credibility, content marketing, mobile-friendly websites, authority building, on-page and content.

4. Small Businesses

Small businesses in all industries can benefit immensely from SEO services. These services can provide small businesses with speedy and high-ranking search results to help them better compete with larger competitors and businesses with more robust ad campaigns. SEO is a great way to bolster a small business’s marketing and awareness in the public eye on a small budget, which is something many small businesses may be concerned about. The majority of small businesses also operate locally, which is an area where SEO services shine, ensuring that search results for local businesses and locations rank highly based on a searcher’s location.

5. Medical Practices

It may be a surprise to learn that medical practices can also greatly benefit from SEO, but they do because of their nature as local businesses and practices. Most people seek out localized medical care, especially for routine care, including dentistry, orthodontics, primary care physicians, pediatricians and emergency rooms or urgent care locations. People may search for local care for many reasons, including a recent move or change of insurance provider. When medical practices utilize SEO services, they’re far more likely to appear when people search for relevant medical practices in their local areas.

There are many ways you can use and benefit from SEO services. Remember that SEO is only one of the many useful tools available to you for growing your brand’s awareness, boosting your ranking on results pages and cultivating potential prospects.