This article discusses digital marketing in terms of online publishing, affiliate adverts, and social media marketing. These are the methods by which you spread your message. There is an old saying about how failures are good learning experiences. This old saying is the motto of the loser. You learn far more from successes, but from where do you dig up a few successes from which you may learn? This article will help make your digital marketing strategy successful enough so that you may learn from it. 

1 – Focus on a Single Selling Point

Probably one of the biggest differences between veteran marketers and newer marketers is promotional enthusiasm. Newer marketers have 20 top selling points in their head, they figure their product is the greatest on earth, and they eagerly want to promote their product with as much fervour as possible.

Yet, this form of marketing is very blurry. It is murky and indistinct. It lacks focus and lacks a simple direction. Veteran marketers know that you put your very best selling point, or your most relevant selling point, on display front and center. Then once you have hooked the client and they start descending down your sales funnel, then and only then do you start pushing your other selling points.

When Volvo was still struggling to build its brand, its main selling point was safety. It spent literally decades pushing the idea that Volvo cars are the safest. This is now part of the global zeitgeist. If you make a joke about safe cars, you can substitute the car for a Volvo, and people will still get the joke. They pushed a single selling point, and now that is what they are known for. When people visit their websites, they start to learn about how the car has luxury features and sophisticated machinery at its core.

2 – Test and Build

Everyone who hears these words of mine and does not put them into practice is like a foolish man who built his house on sand (Matthew 7:24-27). Speaking of building on sand, if you are throwing everything at the wall to see what sticks and are then trying to live off the buzz of your successes, then you are building your house on sand. 

You need to keep testing and building your campaign as you go. What doesn’t work should be re-tested before it is dumped. What does work should be re-tested and then added to your campaign once you understand the concept behind its success. Do not try to copy its success, try to understand the concept.

Copy its success, and you get Jaws 2, Home Alone 2, and Jurassic Park 3. Understand the concept, understand why it worked, and you get Terminator 2, Hotel Transylvania 2 and Godfather 2.

3 – Do Not Shy From Alienating Non-Customers

In a perfect world, your marketing and your branding message should appeal to everybody. But, unless you have Blue Chip company money, you cannot afford to appeal to everybody. Those who click your ads and clog up your websites had better be paying customers because you are paying for their attendance. In order to create a strong digital marketing campaign, you have to be prepared to scare away your non-customers. 

Do not confuse this for angering or upsetting your non-paying customers. An example of good alienation is by putting your car’s price on your actual advertisement. Without a price, anybody may click your ad. Whereas if you have a price on your ad, then those who could never afford your car will not click it. That is just one way that you can alienate your non-customers to make your online marketing more successful.

4 – Integrate Geo-Fencing into Your Testing Method

If you have ever been silly enough to try an affiliate marketing system without specifying location restrictions, then you have probably wasted lots of money because a small village in Africa clicked your ads 200 times in one day. Yet, Geo-fencing is not just about lowering costly clicks; it is also great for A/B testing, for location-based offers, for offline footfall numbers, and for location-based branding efforts. 

If you are using a Geo-Fencing method, then test your ads with a VPN service. It allows you to pick servers in certain countries and in certain cities, and see what people in those areas are looking at. If you pick a company like https://clearvpn.com/, then remember that many varieties of PPC advert do not spawn for VPN servers, so keep that in mind if you find your ads are not appearing when you view them through VPN servers.

5 – Three Phrase Media Saturation Variants

A successful digital marketing strategy needs perpetual testing and improvement where you lose what doesn’t work and build on what does. However, you need a starting point, so here is an idea. 

Create your marketing message, ad and offer. Set up a landing page for it on your website, and then create a variant for Facebook, one for Instagram, one for YouTube, and so forth. Give Twitter a miss unless you already have over 500K followers. Create a version for each social media platform. Release this ad across all your websites and social media platforms at the same time. All the buzz will center around your marketing message.

Later in the week, using the same marketing message and the same offer, create a new ad with a similar aesthetic. Create a variant for each website and social media platform and release this ad at the same time across all websites/platforms. 

Finally, at the end of the week, using the same marketing message and same offer, create a new ad with a similar atheistic, and create a variant for each social media platform and each website, and release it across all websites/platforms at the same time.

Over the course of the week, you have saturated your publishing websites and your social media channels with the same offer and same marketing message, and you have done it in a very buzz-friendly, very social media friendly, and very search engine friendly way. Generating variants for each platform and website is important because you want maximum impact on each and creating three different ads that you publish over the course of a week ensures plenty of buzz without lowering your social media standing.

Examine what happens as you publish the different advertisements and learn from how many conversions/sales you get. Use this information to test and build your campaign (as advised in tip number two on this article).