Digital marketing refers to strategies that use online tools and platforms to promote a business’ products and services. It was first introduced when a developer sent the first email in 1971, and since then, it has become one of the most widely-used marketing tools in many industries.   

However, unless you have connections with a reliable digital marketing agency, it’ll be a bit challenging to implement strategies and measure success in digital marketing. Perhaps that’s the reason why many people are having doubts and hesitations when it comes to this form of marketing.  

But the world is changing. As a business owner, you have to adapt to new consumer trends and behavior. Otherwise, your business will be left out in the dust. This article will showcase the five main reasons why digital marketing is essential and why neglecting this strategy means you’re losing out on a lot of benefits:

1 The Majority Of The Global Population Uses The Internet 

As you may already know, we’re currently living in the digital era. The majority of the world’s population uses the internet. In short, not pursuing digital marketing is equivalent to losing out on a lot of possible prospects. Besides, considering how fast the digital world is developing, it’s only a matter of time before the internet becomes accessible to everyone on the planet. The same applies to mobile devices. 

2 Digital Marketing Is Very Effective For Mobile Users 

As of 2020, there are 3.5 billion smartphone users worldwide, and this number is bound to increase in the coming years. So, the sooner you get in on the fun, the better. Perhaps it’s because the number of smartphone brands is also increasing. What’s more, because of 5G technology and other innovations, internet accessibility is bound to grow and improve in the coming years.

3 Online Shopping Is Becoming The Norm 

While brick-and-mortar store sales are still higher than that of online stores, it’s apparent that the eCommerce industry is also booming, and it’s only a matter of time before online stores entirely become the norm. 

Online shopping is entering the scene in many industries. Aside from clothing and retail, consumers book travels, concerts, and accommodations through online platforms. Household goods and technology are also being purchased online. Hence, digital marketing is the best way to promote these online stores. 

4 It Gives Small Businesses A Chance To Compete With Giants 

For the longest time, small businesses cannot compete against industry giants. After all, big corporations have more resources than small businesses. Back when traditional marketing is prominent, success is determined by who spends more money on advertising. 

Marketing through television, radios, and print ads is costly, and only large corporations can afford a primetime spot in the media. But with digital marketing, small businesses have a fighting chance and can compete with industry giants. Believe it or not, there are digital marketing strategies that require no money, and small to medium-sized business owners can utilize these to promote products and services locally or globally.

5 Digital Marketing Tools Are Readily Available 

From analytics platforms to email autoresponders, you can find all kinds of digital marketing tools with just a few clicks. Although mastering these tools may take some time, the process can be easily automated once you get the hang of it.  

Furthermore, a lot of these tools can be used on a free trial basis. Hence, you can familiarize yourself with its features first before investing or paying for it. Examples of popular digital marketing tools include:  

• Google Analytics 
• Google Search Console 
• Hootsuite 
• MailChimp 

Wrapping Up 

Digital marketing has been the talk of the town for many years but it’s not really that surprising, considering how useful it is for industries and budding entrepreneurs. For a business to thrive in this day and age, digital marketing is needed. Through digital marketing, a company can reach the majority of its target customers. No matter how big or small a business is, it can utilize digital marketing strategies to promote products and services through free platforms, like Social Media, or through paid tools.