Many entrepreneurs are taking advantage of the convenience ecommerce brings to their clients and customers. They are quickly converting their physical stores to online stores, or at least giving customers an online shopping option during their purchase journey.
With the pandemic, the need for a virtual shopping experience for clients has spurred the adoption of ecommerce stores by many business owners. Customers are looking for ways to do their shopping without stepping into a possible virus-prone area. Ecommerce stores provide the best solution.
Unfortunately, setting up an ecommerce store does not automatically guarantee improved sales.
As simple as it looks, increasing online sales can be quite a challenge. Thankfully, we have highlighted specific strategies to employ to help you start to boost your ecommerce store sales in record time.
All you need is a little patience and a lot of consistency, and you will start to see results. Let’s go!
5 Ecommerce boosting techniques to try
The best techniques and strategies are those longtime tested and trusted nuggets that become the holy grail for business growth and prosperity. This is what these five ecommerce boosting techniques represent.
They will give you your best shot at boosting your ecommerce sales if you abide by them and apply them to your business needs.
- Build brand awareness
Brand awareness is creating publicity about your brand to get customers and potential clients to remember your business. Through brand awareness, you can remain at the fore of your customers’ minds such that when they make a purchase decision, you will be their go-to.
Brand awareness covers the entirety of the things you do and the measures you take to inform people about your brand and what it has to offer. To boost your ecommerce store sales, you must remain relevant to your consumers to avoid being swept to the side while the competition takes your place.
Brand awareness is necessary because the more your customers recognize your brand, the likelier they are to buy from you.
Research shows that a whopping 71% of consumers say that recognizing a brand is quite important in their purchase decision. Thus, you should work towards creating an indelible impression in the minds of your consumers.
One excellent brand awareness strategy to try, is to use SEO with user-intent related keywords to increase your content visibility. Use keywords that your target audience looks out for to find companies that provide services that you do.
With a good keyword analysis tool, like SEMRush, you can find the essential target audience-specific keywords and use them in your content so that you can rank on top searches easily.
- Stay engaged with email marketing
Source
Unlike popular opinion suggests, email marketing has not become obsolete, neither is it too difficult to hack. Your mailing list is one sure way to the hearts of your customers if you know the perfect email marketing strategies to employ.
Email marketing helps you build a relationship with your consumers. The tone of your emails, the type of content you share, and the relevance of your offers to the email list will help you hack the benefits that email marketing has to offer.
You must also remember that if any of the items mentioned above are not well-targeted to your mailing audience, you will have no engagement, nor will there be any leads to convert to sales. That aside, here are some key statistics from HubSpot that you should keep in mind as you try to engage your audience with email marketing:
- 99% of respondents check their emails daily.
- 73% of them prefer brands to communicate with them via email.
- 59% allow emails from brands to influence their purchase decision
- 46% of emails are opened on a mobile phone.
There’s one thing that these statistics point to, and that is that email marketing campaigns work. One cool trick to getting the most of your campaign is to make it personalized.
Personalized emails are 18.8% more likely to get a glance than generic emails that have no targets. Your email subscribers will likely check out an offer that is tailored to their needs, preferences, shopping behavior, prior purchases, etc.
The “recommended for you” email where you select products you offer based on the previous purchases of a customer or their shopping behavior is one such way to generate leads.
If you’re still wondering if your ecommerce sales can benefit from email list personalization and segmentation, know that brands have seen up to a 760% increase in revenue generated from such endeavors.
- Use paid traffic
Many people are skeptical of this method of sales generation because past endeavors may have produced little to no results. However, with an effective paid traffic strategy, you can create a winning campaign that will boost your ecommerce sales incredibly.
One of the wisest pieces of advice for newbies to paid traffic is that you should test the waters a little at a time. This rings true to avoid wasting your money on ads that don’t work. Don’t put a lot of money into your paid traffic campaign all at once.
The trick is to spend small amounts of money at a time ($50 is a good start), and first check how well the campaign runs and the ROI you gain from it. This is because you may have to take multiple tries to find the campaign that works best for your business.
Blowing all your resources on paid traffic at once will not only be wasteful, but you won’t be able to try different campaigns to find your winning strategy. So don’t spend all your money on one campaign; vary your strategy, your audience, your demographic to allow you to conduct multiple paid traffic tests.
Monitor the results of each test closely to see how you rank and how close the results are to your campaign goals. Targeting the right customers will help you show your ads to the right people, which increases your chances of making sales on your ecommerce store.
- Go live with Whisbi
Although ecommerce stores provide convenience for people who prefer the shop-on-the-go lifestyle, there is one little hindrance that shoppers face— the ability to see their preferred products live.
According to recent studies, many people feel an urgency and eagerness to purchase coupled with an improved amount of trust when they see a product they wish to purchase in a live broadcast.
The research proved that “the vividness, interactivity and authenticity of live video enhance consumers’ purchasing intention,” cementing the need for you to include live broadcast sessions into your marketing strategies if you haven’t done so yet.
Live broadcast also functions in many other ways; for instance, it helps you gain attention from your existing customers and generate new ones. Live Broadcasting is simply streaming online media by simultaneously recording and broadcasting it in real-time.
With a quality live broadcasting tool like Whisbi, you can:
- Push your brand message through live video to an unlimited amount of online viewers.
- Interact in real-time with your web visitors when they ask questions through the live chat option.
- Send potential customers that interact with your site to your landing page through an automated bot.
With live video engagement and conversational sales, top brands are starting to increase their revenue with up to 5x increase in sales. You can, too, when you go live with the right tools.
- Use customer testimonials to build trust
Many virtual shopping experiences come with an inherent need for trust. The customer needs to trust the brand (and for small businesses, the brand needs to trust the customers.)
One way to help your consumers trust you is to make the most of customer feedback. Your customers need to see that many others have bought from you and nothing has gone terribly wrong with their orders.
They need to see that the brand lives up to its reputation and can deliver when the need arises. If you leave an option that helps you garner positive, relevant, and realistic feedback from your satisfied clients, you are already one step ahead.
Word-of-mouth advertisements (which can also extend to being called customer testimonials) are among the most effective sales strategies for any business.
Picture this:
You have been thinking about trying the latest meal on the menu at your favorite restaurant, but you’re a little skeptical about it because you’re unsure what it tastes like, and you wouldn’t want to waste your money.
Then a friend comes around telling you about how they tried that same meal, and it was the most delicious thing they had ever eaten and was definitely worth the money.
Would you go for it? Most likely, yes!
This is what it’s like with customer reviews and testimonials. If you have great reviews that appropriately paint your business and products in the light you want your audience to perceive you, then be sure to include them in your ecommerce website.
Let them be conspicuous and concise enough for customers to see and read quickly. You can place them on your product pages, landing pages, pricing pages, even your home page so that it can influence their purchase decisions.
Conclusion
Running an ecommerce store may seem like the easiest thing to do, but when you get down to business, it’s not a walk in the park.
The best thing you can do for your brand to ensure increased sales is to have a workable marketing strategy infused with the above techniques to give you the desired sales boost.
Improved ecommerce store sales can be more achievable with patience and consistency, so set achievable goals, pace yourself and work steadily until you can achieve them one after the other for best results.