Marketing evolves along with the technology that supports it. When you’re running a company, you want to seek out and utilize the best tools for your marketing, whether that means improving your current capabilities or changing your strategies. Here are five new technological tools that can improve marketing capabilities.

1. Prometheus Monitoring And PromQL

Monitoring software is incredibly important for marketing capabilities. One of these monitoring tools is Prometheus Monitoring and PromQL is its query language. Prometheus and similar monitoring tools are used to store, measure and monitor data metrics, including counters, gauges, summaries and histograms. You can use queries and data collected and stored in your monitoring tool to conduct and analyze market research to improve your marketing capabilities.

2. Cloud Computing Infrastructure

Cloud computing is an incredibly versatile tool with many tools contained within it. Cloud security features, storage functions and different cloud environments, among other tools, are all able to support improvements, advancements and expansions of your marketing capabilities. The cloud’s security features ensure your data is protected when it’s worked with and stored in the cloud. When you develop a cloud computing infrastructure, you have the advantage of being able to easily scale up or down whenever you need to because the cloud’s storage space and functionality are nearly infinite. You can also choose between public, private and hybrid cloud environments, depending on your organization’s needs.

3. Marketing Automation Programs

One of the most useful new technological tools that can help you improve your marketing capabilities is a marketing automation program. Marketing automation programs are tools that allow you to fully or partially automate various processes and procedures in your marketing strategy. Depending on your marketing strategy, you may want to automate many of your workflows or a limited number of them. Automation is commonly applied to such workflows as lead scoring, sales alerts, data tracking and monitoring, email marketing, personalization, marketing management, marketing and sales alignment and customer relationship management. Automation is quite useful because it allows you to streamline your processes and increase their efficiency and accuracy.

4. Search Engine Marketing Tools

There are many search engine marketing tools available that you can take advantage of. Many organizations will use tools such as search engine optimization to ensure their marketing reaches relevant audiences and their offerings appear high on lists of search results, for example. You can also choose to invest in buying paid search ads. Search engine marketing tools allow organizations to optimize various aspects of digital marketing, including website forms, keywords, site navigation, content and promotional offers. Most search engine marketing tools will also allow you to collect data to analyze via data analytics software in order to improve your digital marketing strategies.

5. Data Analytics Software

Marketing strategies are based on the results of data analytics, which modern technology can support and improve. You can use data analytics software tools to monitor your marketing campaigns, the results of those campaigns and the tools associated with them to determine whether they have been successful. Modern data analytics software can be used to collect, store and analyze marketing data. These tools can also be used to develop insights and predictive models based on your marketing data. You can then use these insights and models to adjust your marketing strategies to discard things that aren’t working and strengthen things that are.

Try to avoid investing in tools simply because they are new. Instead, make careful, thoughtful, well-researched decisions regarding the tools you choose to use. It’s better and more important to use tools that meet your organization’s marketing needs rather than tools that are new and highly advanced.