Digital marketing opens a lot of doors, but not all digital marketing strategies are successful. Even worse, a lot of them are still always around pretending to be some kind of magic trick or revolutionary formula.

That’s why it’s so important to know where to put your chips and what paths and tips to believe. However, it is not new that separating the wheat from the chaff, in most cases, can be a thankless and complicated job. After all, there are so many “successful people” teaching you how to walk the path to get there that it’s impossible to know which of them are telling the truth. And for that, I’ll give you a tip: look at the real results!

Don’t be fooled by inflated numbers, stratospheric gains and almost zero cost. You should be aware that even sucessful entrepreneurs in this field will have errors and misunderstandings that they will pass on, resulting in a waste of time and resources and possibly leading to your digital marketing strategy failing.

Digital Marketing Strategies That Can Lead You To Failure

• Not working on the relationship

One of the most common mistakes these common tips make is not realizing that the digital medium is not the “real medium”. Even worse, when this happens and they don’t realize how persistent they are in outbound marketing. The outbound is nothing more than a common planning, which copies the conventional marketing and forgets to adapt these ideas to the internet. Billboards, TV spots, telemarketing and a bunch of other options try to get your customers without them waiting for that contact.

The option, in this case, is another one, known as inbound marketing, which is nothing more than a bet on content and on your customer’s contact with you, in the impression that each contact is unique. One of the best inbound marketing strategies is SEO Guest Post, which has been used by many people. 

• Build impossible goals

Many people believe that, in order to achieve their dreams, it is mandatory to think far ahead. But it’s no use having too big a plan and making a failure machine out of it. Your steps and goals need to be achieved, and the results need to be analyzed.

It is necessary to have a plan that allows you to achieve your goals and, if necessary, download them. What matters is that this marketing process is something continuous and that it is always growing and adapting.

• Overestimate likes and followers

For some time now, everyone has only believed in investing in social media management, but the most important thing is still your website. That’s where your content and all the information about your brand or company is.

Your main means of work will always be your website, so invest in it and bet on it to make your full content available. Make no mistake, and this is where you will retain your customers and make them believe in your product. I always say in training that this is one of the first things every speaker should do. After all, followers and likes are nothing if you have nothing else!

• Skip the customer journey

The customer journey can be broken down into three steps. The first is when the customer discovers the brand and takes an interest in it. The second is when the customer gets more information and realizes that their demands can be met. Finally, in the third moment, comes the decision, that key moment where the customer decides to buy or obtain your product or service.

Anyone who does not know these three very different moments is doomed to not be able to win over their customers in any of the three phases.

• Not knowing your competition

If you cannot see what is being done, you will never be able to identify what is being done, good or bad. You can never be an island. It is necessary to look at the entire market and learn to see the mistakes and successes that your fellow sceneries have already made.

The most important of all marketing strategies

But, above all, one of the most important points is to know that nothing can get in front of the solutions you offer your customers. Your company may be important, but it’s the solution it brings to your customers’ lives that makes the difference.

Your customer is looking for a solution to a problem, such as best animoto alternatives, not a touching story. It is important that people have the information and know your brand, but the most essential is that your content is relevant.

Do you know of any other common mistakes made in digital marketing strategies? Tell us in the comments!