More and more people today are considering studying online marketing to build a career in a highly in-demand field. Well, this should not be surprising given that almost all aspects of a business have shifted online, and it is generally understood how direly one needs to promote oneself to the broad and highly competitive market.
While the prevalence of the field of study is one of the reasons for choosing marketing, there are other potential elements that can influence your decision. For example, studying marketing can help you become your own boss; it will stack enough skills to help you become a successful entrepreneur.
Moreover, it can offer some exciting opportunities to work across multiple sectors and industries and can help get experience and exposure to local and international markets. Anyhow, whether you want to see yourself as a marketer or want to start a business, you will need to study marketing.
Studying marketing, by and large, equips you with an understanding of why customers think and behave in a certain way when making a transaction. Plus, you will learn the tactics to persuade them to take actions you want them to take.
In this article, you will find the best digital marketing courses available online. You may enroll in the courses and get certified as a digital marketer after completion. FYI, since the list includes online courses, it is obvious that you would need the internet to stream online lectures and complete quizzes and assignments.
Therefore, make sure your slow internet does not impede this learning opportunity. In fact, we would advise you to switch to an internet that is well-suited for online learning, for example, HughesNet. Check out their plans and packages and subscribe to one right away. Spanish speakers, however, may seek help from Hughesnet servicio al cliente to get exclusive deals.
Anyway, let’s check out the best online marketing courses now:
- Google Fundamentals of Digital Marketing Course
Google has an online course platform, called Digital Garage, where you can find a roster of courses on a wide range of fields of study, from foundation level to specialization. Fundamentals of Digital Marketing is Google’s most comprehensive course on digital marketing which one can complete under 40 hours.
By studying this free course, accredited by Interactive Advertising Bureau Europe and The Open University, you can master the basics of digital marketing. There are 26 modules, created by specialized Google trainers, which have several practical exercises and examples for better learning.
Also, you may explore other digital marketing courses that Google Digital Garage offers, such as:
- How to Start an Online Business
- How to Make Sure Customers Find You Online
- How to Promote a Business with Online Advertising (Google Ads)
- How to Expand a Business to Other Countries
- Mobile Marketing
- Promote a Business with Content Marketing
- Social Media Advertising YouTube
- Content Marketing Certification- HubSpot Academy
Content Marketing, at the core, is the essence of all-encompassing marketing tactics. In order to learn the art of creating a plan and strategy to implement it to attract new prospects to maintain a healthy relationship.
This free course offers lessons on idea generation, storytelling, and content promotion to help you stand out on saturated content platforms.
- Coursera Digital Marketing Specialization
Coursera, one of the most popular online learning platforms, offers specialization in digital marketing with its course, Digital Marketing Specialization offered by the University of Illinois.
The course comprises six courses, each of which takes 20 hours to complete. This is not a free course, and you will have to pay $592 to complete all courses.
- Udemy Digital Marketing Complete Course
You may also find a highly rated digital marketing course on Udemy, titled Digital Marketing Complete Course. It includes 12 courses, including:
- Market Research
- Search Engine Optimization (SEO)
- SEO Writing
- YouTube Marketing
- Google Ads
- App Marketing
- Email Marketing
- LinkedIn Marketing
- Google Analytics
- WordPress Setup
- Social Media Marketing
- Facebook Ads
The price of this course is $99; however, you may add it to your wish list and enroll in it when there is a discount.
- LinkedIn Learn to Become a Digital Marketing Specialist Course
One of the good things about LinkedIn, besides offering a platform for job hunting, is its learning platform. Here you will find various courses to learn skills and achieve personal and professional goals.
One of the courses you may find on LinkedIn Learning is Learn to Become a Digital Marketing Specialist Course. This is a free course, ideal for beginners, to gain hands-on knowledge on digital marketing.
Bottom Line
Digital marketing is an umbrella term that refers to the actions businesses take to attract customers and promote their products and services on online landscapes. If you are committed to learning marketing skills, then you must take any of the aforementioned digital marketing courses.