When it comes to using Mobile Apps, the overall end user experience can make or break your products’ success.
Problems with discovering where to download the app, issues with installing the app, difficulties with navigating through the app and concerns around the security of private personal data, all contribute to a poor user experience.
By identifying and addressing these issues ahead of any App launch, mobile app developers stand the best chance to present a fully functional and commercially viable Mobile Application to market.
Below we feature Five Great Tips to Boost your Mobile App User Experience:
1. Accessibility
Make sure your mobile app is fully accessible to all customers. Common problems include customers unaware of the App’s operating platform (iOS or Android), customers unaware from where to download the App, the App loads and displays poorly on devices other than smartphones.
2. Setup / Configuration / Installation
For any Mobile App, this process must be smooth and seamless so customers, having downloaded the mobile App, can set it up, install, configure, register and start using it, with little or no hassle.
If customers have to go through numerous unnecessary forms and hoops during the App setup process, it is possible that it may lead to abandonment of the App setting up process and general disinterest in the product.
3. Language
To make your Mobile App more appealing to a wider audience, it makes sense to localise and customise your product for that particular end market.
If a consumer is unable to understand the user language of a particular Mobile App then it is highly unlikely that they will be interested in going further.
This also applies to any symbol used, that must be universally understood.
By providing the correct levels of localisation and adopted content Mobile App Developers have a higher chance of engaging app users across the board.
4. In-App Purchases
In-app purchases are a key part of monetising any Mobile App. However, for in-app purchases to increase App revenue, the App interface must be extremely simple and easy to use.
In-app purchase packages, deals and items must all be clearly displayed with all the necessary taxes etc. highlighted. The Mobile App user must be very clearly informed as to what the in-app purchase will pay for and what is included as part of that payment.
5. Security and Confidentiality
Cyber Security is a watchword amongst both users and the Mobile App Developer. If an App user is not satisfied with the level of security, encryption and confidentiality offered by a particular Mobile App, then they are highly likely not to download and install the App or if they have already done so, they may uninstall or abandon using the App in question.
6. Overall Usability and Functionality
If your App’s general Usability and Functionality is not practical, then App users may also be turned away. Is the font too big? Is the layout too compacted? Is the image resolution poor? Are the buttons too small?
If the answer to the above queries are a definite ‘yes’ then your App and its success will be in trouble. With time at a premium, App users are no longer happy to settle with a Mobile App that does not add value to their user experience.
App developers should also note that through extensive testing and timely updates, they can substantially and significantly improve the Mobile App user experience.
Conclusion
A majority of Mobile App Developers develop apps, to make a profit. If the App’s overall user onboarding journey and user experience is not seamless, practical or logical this may end up becoming a barrier to the commercial success of your Mobile App.