The rapid changes in the digital marketing sphere have altered how companies create and promote brand awareness. With the likelihood of reaching a wider target audience, companies can engage and connect with current and potential clients. These new capabilities are a result of the latest digital marketing tools.

According to HubSpot, today, the internet offers thousands of digital marketing tools that your brand can leverage to enhance awareness. With the various alternatives to select from, choosing the best digital marketing tools can be challenging. Fortunately, below are five great digital marketing tools you have to try.

1. Slack

Slack is one of the most effective networking and communication tools to boost your digital marketing campaigns. Using Slack, you can streamline communication in your company. The tool is developed in a manner that allows users to join or leave channels with ease willingly. Additionally, Slack enables numberless integration alternatives, making it a great digital marketing tool you should try.

2. Google Analytics

Google Analytics is an incredibly valuable free-to-use digital marketing tool you need to integrate with your company website. This marketing tool allows you to track your website users’ activity and reference interlinks from other web pages. For instance, as a digital marketer, you perhaps wish to understand the source of your online traffic or determine what content is attracting more people.

Additionally, Google Analytics reports can assist you in understanding your users’ perception regarding your products and services. Therefore, why not try to integrate Google Analytics with your web pages to reap the benefits? It will help your marketing strategy if you understand your visitors’ behavior when they’re browsing your website.

3. Hootsuite

Currently, social media is considered a significant force in the digital marketing sphere. Whether you run a small business or otherwise, social media marketing is crucial for your company. In this regard, Hootsuite is one of the best digital marketing tools that can help you manage all your social media content.

Managing all your social media marketing content can be challenging. Fortunately, with Hootsuite, users can control and schedule social media posts beforehand. This feature not only saves time but as well avoids unnecessary workloads. Hootsuite allows you to engage your audience by swiftly responding to comments on the public dashboard. Ultimately, Hootsuite is an excellent digital marketing tool you need to try to manage and schedule all your social media content centrally.

4. HubSpot

HubSpot is an excellent tool you need to try in your business. It integrates customer relationship management software (CRM) and marketing platforms into a single resource. From attracting new leads to finalizing client deals, you won’t go wrong with this tool. HubSpot enables your business to increase traffic, convert leads, and shorten deal cycles while increasing close rates using its sales tool. Other features of this tool include landing page creation, analytics, social media management, and calls-to-action. Therefore, if you want to revolutionize your digital marketing campaigns, you need to try Hubspot.

5. HelpMonks

HelpMonks is one of the most effective email marketing platforms. It’s an excellent digital marketing tool you need to try in your business. It gives your marketing team a platform to build relationships with clients and target audiences. It has everything you need to run email marketing campaigns to grow your business. You can create your email newsletter templates or adapt an email newsletter from their ready-to-use design gallery.

A well-thought-out email marketing strategy with targeted emails provides a professional and direct medium to reach leads and customers. Creating brand awareness for your product and services becomes natural with the help of our email marketing tools.

Today, more than 80% of digital marketers still believe email marketing is an effective strategy for maintaining connections with prospective customers. As a result, email marketing tools, including HelpMonks, have remained relevant in the digital marketing sphere. Therefore, HelpMonks is a great digital marketing tool you need to try out in your business to improve your market reach.

Today, digital marketing tools are offering excellent marketing alternatives to improve marketing processes within your company. However, with the increasing number of digital marketing tools, you must determine which ones are suitable for your business. Some of the best digital marketing tools you can try in your business include MailChimp, Google Analytics, Hootsuite, Hubspot, and Slack. By trying out these tools, you can significantly enhance your digital marketing campaigns, leading to more sales.