Modern-day SEO is no joke. You need several tools and an army of digital experts to perform SEO services successfully. We all know Google keeps updating its set of ranking factors every year. Even in 2021, it has assembled almost 200 ranking factors to rank websites on its SERPs. You might find it unique how search engines like Google take care of virtually every minor element to rank a website higher.
This blog post is for those who want help optimizing their business website, making it rank higher, and investing in the right tools & team of experts. Here you will find five effective SEO techniques to improve ranking in 2021.
- Create Optimized Content Hubs
Content hubs are one destination where content marketing and SEO meet. In other words, a content hub is a collection of the content of a similar topic interlinked with each other. To understand it better, divide content hubs into three parts – Hub page content, Subpage content, and Hyperlinks.
- Hubpage content – A detailed guide on a topic with advanced SEO.
- Subpage content – Subtopics that are part of the main topic are explained in detail.
- Hyperlinks – It is the connection between the above two. Hyperlinks connect Hubpages to all the subpages, and each subpage is linked back to its hub page.
You might understand that a content hub is like a storeroom of all the content pieces interlinked in a loop. Content hubs are most useful in increasing topic authority and link authority. Google sees your topic clusters as relevant and trustworthy and, in turn, provides you with a high authority link title. And, for those who fall in the category of selling natural supplements derived from cannabis, you can go through a specific SEO strategy for cannabis.
- Accommodate Long-tail Keywords
Your title tags can do a lot for you than you expect out of them. For years, SEO executives have been inserting the primary keyword in the title for better ranking. Now it’s time to take one step further. Long-tail keywords exceptionally give results when it comes to organic traffic and monthly visits. With a long-tail keyword, you can take your website on the first page of Google, and that too, without much keyword stuffing.
For instance, your target/primary keyword is ‘sling bags for men.’ While researching, you find that the search volume of the keyword ‘latest sling bags for men’ is also higher. Now, what about transforming your title from “Sling Bags For Men” to “Latest Sling Bags For Men to Buy in 2021?” Amazon makes 57% of its online sales through long-tail keywords.
- Develop a Mobile-friendly Website
53% of smartphone users don’t have an app installed on their favorite brand. Additionally, 87% of people say they can be loyal to a brand even if they don’t have an app. It means that having a website is not just a requirement but a need. If we talk about the customer’s perspective, a mobile-friendly webpage must let them access it easily. Simple navigation and mobile responsiveness can retain visitors on your site for a long time and increase organic traffic.
From Google’s point of view, it is essential, too. The Google spiders crawl any website today via a mobile-first approach. Building a mobile-friendly website is a dedicated job, and it requires expert hands on it.
- Revamp Your Site According to Google’s RankBrain Algorithm
As soon as Google launched its RankBrain Algorithm in 2015, it became a game-changer in the SEO world. Today, besides Links and Content, RankBrain is the third element in Google’s top-three ranking factors. You can understand how vital it is to revamp your website for RankBrain. When a user types any keyword, RankBrain converts it into a concept and shows results accordingly. If the clicked result page helps the user, Google ranks it higher. And, if not, it drops the page dramatically.
To start with, you can improve your CTR. The more organic clicks, the more it will impress Google, and it will take your web page to the top. Secondly, you can improve your bounce rate. Google will rank the site with useful content. If your visitors are leaving your page within three seconds, it shows less dwell time.
- Refurbish The Already Published Content
Old and outdated content is like junk on the business website. Businesses are indulged in content marketing, and these statistics show how it is benefiting them. That means businesses have old content published already on their websites. Business websites have the content, but it isn’t optimized, and thus it doesn’t help in ranking higher. That is because they haven’t optimized and updated it. To identify content optimization needs, you can use a few methods mentioned below:
- Use Google Analytics to know conversion rates and traffic data. The content pages with fewer rates need optimization.
- Use Google Search Console to know the click data. The pages getting the least click needs improved content.
- Use Ahrefs or Ubersuggest to know the ranking of keywords. If the primary keyword isn’t ranking, you must redo the content.
It isn’t necessary to write new content entirely. Instead, make changes to the original content. You can update the dates and years, add/remove keywords, build internal links, add the latest information, re-write blog posts, and change meta tags, titles, & descriptions.
Conclusion
Every SEO technique is different yet comes with an assured outcome. You can’t grab all SEO techniques at once. You must implement them gradually and wait for better rankings. Besides these five, you can focus on competition analysis, fetching high DA backlinks, and gaining social media traffic for higher website rankings.