The plumbing business is an industry that requires much manual labor and expertise. That’s why you need to take care of your marketing efforts if you want to turn your business into a success. If you’re just starting out with your new plumbing company, here are some essential digital marketing strategies that can help you get started with building an online presence:
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Have Your Own Website
A website is crucial to any business, but it’s especially important for plumbing businesses. When prospective customers are searching for a plumber in your area, they’re likely to look up the search term “plumbing companies near me” or something similar. You want your business to show up when those searches happen.
If you don’t already have a website, now is the time to get one. A website can be as simple as a single page that lists the services you offer and how much it costs (called an informational page). Or, it can be much more elaborate and include videos of past work done by your company with testimonials from happy customers about how great everything turned out.
Ideally, you’ll want several pages on which potential clients can learn about what makes your company different from its competitors and how those differences will benefit their home or business.
Social Media Strategy
Social media is a great way to establish your name in the plumbing industry and build an online presence for your business. You can use social media to communicate with existing customers. For example, you can post photos of finished jobs on Instagram or write about a new product on Facebook to keep your current customers interested in what’s happening at your company.
You can also use social media to promote your business by sharing links to articles that mention you or posting information about upcoming projects you’re working on. This will help people find more about your services and encourage them to reach out for more information about what you do. It will also give potential clients easy access to any information they need right away. So, there’s no reason why they shouldn’t choose you over another plumber.
Optimize Your Website for Search Engines and Users
Optimizing your website for search engines and users is a must. It’s not enough to just have a site—you need to make it as friendly as possible for the people who are looking for plumbing services in your geographical area.
Search engine optimization (SEO) takes care of these things automatically by using specific techniques such as meta descriptions, alt tags, title tags, headers, internal links, and external links. These terms may sound confusing if you’re not familiar with web or content development. If that’s the case, get in touch with people who have expertise in providing plumber SEO services. Leave the optimization to them by explaining who your target customers are, where you’re operating, and how you want to be found on the internet when searched for.
Use High-Quality Images and Videos in Your Campaigns
Good photos make it easier for customers to understand what you do, which in turn helps them decide whether or not they want to hire your service. Make sure that each photo has a clear message about the plumbing services you offer and where they’re located. If possible, include a call-to-action that encourages viewers to reach out if they have any questions or would like more information on what you offer.
You should also create short videos that are easily digestible by viewers on their phones or laptops. If possible, try making videos between 30 seconds and one minute long, so people don’t get bored while watching them. The videos can be about anything related to plumbing, like quick fixes or tools one might need to fix a leak sink pipe.
Collect Reviews
Online reviews can be a huge boon to your business. According to one study, consumers place more trust in reviews than they do in advertisements or other forms of marketing. When someone writes an honest review about a product or service, they’re essentially telling you how they feel about it, and that’s valuable information.
Not all reviews will be positive, however. It’s up to you to decide whether you want to show people the negative reviews too. Even if you don’t show them, do get in touch with those dissatisfied customers and see if you can earn their trust back. You can also use that opportunity to maybe work out what went wrong at those particular plumbing jobs.
So, there you go. These are all the various digital marketing strategies you can apply to build an online presence for your plumbing business. Knowing what to do is the easy part; executing them effectively is where the real challenge is. Good luck with that.