In today’s times of abundance of small business accounting software like Xero and Quickbooks, there are tons of accounting firms and account software. In addition, there are thousands of accounting graduates every year looking for freelance work and willing to provide their services at a lower cost.
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For example, A good accounting firm is no longer one with the most experienced accountants. Instead, you have to be familiar with all accounting software and have a proper business and marketing strategy. As an accounting firm, how can you revamp your digital marketing strategy in order to tackle this change?
1. Search engine optimization
One popular digital marketing strategy is SEO. Many digital marketing agencies offer SEO services but it’s important to find a good SEO agency that has experience with your particular niche. For example, if an SEO agency has previously done SEO services for a lot of finance-related websites and helped them to rank on Page 1, this would mean that they specialize in that specific niche of SEO and will then be able to help your accounting firm too.
2. Offer free training videos on Youtube
Another thing you can do is offer free content and videos. Take quick 5-minute tutorials on how to use Xero or how to do reconciliation in Wave. Showing and being generous, will help build up your reputation as a trustworthy accounting training provider. And as small business owners grow and transition from a do-er to a manager, they will look at you to outsource their accounting.
3. Be active on social media
Another common strategy is using social media platforms to promote the product or service. Posts should be interesting and engaging and include images or videos when possible. Paid advertising on social media can also be effective in reaching a larger audience quickly.
You have to be active online. Have a Facebook and Instagram account. Join groups and frequently help others who want to know how to use Xero or who would like to set up a Quickbooks account. Don’t be selfish and join accounting communities and look to share and help others. This will build your online reputation and presence and soon others will look at you as a figure of authority. Your expertise and reputation in accounting online will translate to word-of-mouth business for you (which is essentially free marketing).
4. Website Or Landing Page
There are many digital marketing strategies that can be used to increase sales. One common strategy is to create a website or landing page for the product or service and drive traffic to it through online advertising or search engine optimization. A website should be well designed and easy to navigate, with clear call-to-actions (CTAs) that direct visitors to the desired conversion goal, such as making a purchase or signing up for a mailing list.
5. Email Marketing
Email marketing can also be used to increase sales. The emails should be well written and relevant to the interests of the recipients.
Email marketing is a great way to increase sales, but it’s not as simple as sending out a blast and expecting results. You need to have a strategy in place in order to see the best results. Here are a few tips for creating an email marketing strategy that will help you increase sales:
1. Segment your list: Don’t send the same email to everyone on your list. Send targeted messages that are relevant to each group of recipients.
2. Create valuable content: Your subscribers will be more likely to buy from you if you offer them valuable content first. Provide helpful tips, information about new products, or exclusive discounts.
3. Mobile Optimized: Make sure your emails are mobile-friendly. More than half of emails are now opened on mobile devices, so it’s important to make sure your emails look good on all devices.
Conclusion
In conclusion, there are a number of digital marketing strategies an accounting firm can use to increase sales. These include creating a website, using social media, email marketing, search engine optimization, and pay-per-click advertising. By using these strategies, accounting firms can reach more potential customers and increase sales.